WWF Launches Campaign against Bycatch

We have discussed the issue of by-catch before- the problem of how many fish, turtles, mammals and birds get killed when the net is thrown out to get our choice for dinner. In an earlier post on shrimp we learned that it can be as much as a ten-to-one ratio. In Canada, the World Wildlife Fund has started a campaign to stop the loss of thirty million tonnes of bycatch per year. They say : Stop fishing? Absolutely not. We just need to fish in the right place, with the right gear, at the right time.

The advertising campaign is very clever; the radio ad is effective and the TV ad is powerful stuff. Cute kids in ads are a cheap trick but this girl pulled it off. Go to ::WWF Canada to watch and listen.