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Survey: is this the beginning of the end of organics?

by Lloyd Alter, Toronto on 03. 7.07
Interact (surveys)

oreohandstwo.jpgNow I know that we want to move organics into the mainstream and get it away from the brown rice and tofu image it had for so long, and I know that this package carefully does not say "organic Oreos" but says "Oreos- made with Organic flour and sugar" which parses completely differently, and I see that the ingredients are "organic wheat flour, organic evaporated cane sugar, organic brown rice syrup (!) organic cornstarch, sea salt, soy lecithin, organic vanilla extract." I should be thrilled. On the other hand three cookies have almost 8% of a person's daily caloric need and over 10% of a persons saturated fat intake, mostly from palm oil. Seeing Oreo and Organic on the same box just seems so wrong. Am I nuts? (photo from ericskiff), full ingredients below fold



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