Selling the SUV: Do the Hardest Things First

We were previously wowed by Franke James' illustrated essay on global warming. Clearly she is taking the issue seriously, for after much illustrated soul-searching, she has sold her SUV and gone car-less. Her new illustrated essay describes the reasoning and the reaction.

I found it particularly interesting because it is counter-intuitive. We promote Compact Fluorescents because we think of them as first steps, painless and cheap, doing the easiest things first. Franke suggests Doing the Hardest Thing First, which for her is giving up the car. She lives near a subway and shopping but it is a lot tougher than changing a light bulb. And the change in her life that results is a lot more significant. ::Franke James