Reverb: Greening the Music Industry

Hot on the heels of Lloyd's post on the New York Times' recent addiction to good environmental features is this story on the environmental movement among musicians.

A Maine based environmental organization called Reverb, founded by some starving musicians, has been reaching out to the likes of Alanis Morrissette and Sheryl Crow to help musicians decrease their environmental impacts. Reverb assists artists and tour managers in everything from obtaining organic food to recycling guitar strings.

Their services, it seems, are in demand. The organization had been commissioned and sponsored by lots of A-list acts including Bonnie Raitt, the Bare Naked Ladies, Avril Levigne, the Dave Matthews Band and the Red Hot Chili Peppers. Everyone of these bands is, at the very least, paying to offset the carbon production of their tours under Reverb's guidance.

Reverb was born out of Bonnie Raitt's "Green Highway" concept. But now Reverb is operating pretty much on their own. But that doesn't meant they don't need donations and volunteers! See also: Who's your favorite Green Musician and Jack Johnson's Green Summer Tour