Love Your Bike

Love Your Bike is a campaign set up by Manchester City Council and Friends of the Earth to encourage bicycle riding. Its inter-active website serves as a comprehensive directory to every aspect of bicycle riding in Manchester, England. The colourful site includes information on where to ride, where to buy, health tips, surveys and videos. The Council has arranged a discount on the purchase of new bicycles and they are selling those green fluorescent jackets with the campaign logo on the back—very fetching. There is a fascinating inter-active map that shows good routes, bad routes and even potholes to avoid. An excellent diagram shows the names of all the parts of the bike—always useful when trying to describe that missing part. Some fascinating facts about the benefits of cycling: Cycling at least 20 miles a week reduces the risk of heart disease to less than half that for non-cyclists who take no other exercise. A 15-minute bike ride to and from work five times a week burns off the equivalent of 11 pounds of fat in a year. The average UK resident spends approximately 9 days every year in a car. Regular cyclists enjoy a fitness level equal to that of a person 10 years younger. :: Love Your Bike