Strange Waters: Aquamantra for Valentines Day
by Lloyd Alter, Toronto on 02. 1.07
We are so sorry that we missed Aquamantra when we did our Strange Waters survey of really silly ways to convince people that their bottled water is worth paying money for. Like H2Om, It follows Dr. Masaru Emoto's explanation of how, using the basic principles of quantum theory, the "molecular structure of water was changed by a Zen Buddhist monk’s thought. Based on this premise, Aquamantra uses the design on its labels to affect the molecular structure of California natural spring water to make it more refreshing and wholesome to drink." In time for Valentine's day, they have introduced a new mantra, "I am Loved" to go along with their usual offerings of "I am healthy" and I am lucky". Aquamantra "started the company to educate anyone who’s not defined as a Cultural Creative, that thru theories of quantum education we have learned how powerful the old adage mind over matter really is." Well, we have shown water for dogs, we might as well have a quantum version for Schrödinger's cat. ::Aquamantra, available at Whole Foods, who should know better.
Dr. Masaru Emoto's work is absolutely incredible! Let's encourage others to see the positive in life, the world has such a great capacity to do good things. May treehugger and readers be open minded to that which may change the world. Thought (the whole concept behind this water) is the most powerful creator in our lives. What we think about we get.
If you look for negative as treehugger did here, how does that benefit the greater society? I am realy dissapointed in treehugger. If the point in your article was to make people aware of marketing scams, it could have been done in an informative light without a condecending tone.
I really enjoy the treehugger website in general and look forward to more informative articles in the future.
I can`t believe how many bottle water article I read on this site. Bottle water is a shame in most modern countries of the world. There is no reason for it, it's simply discusting. Hopefully, I don't have to explain why !
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editor note: If you read the post and the linked one, you'll see that we are not in favor of bottle water (rare exceptions such a charities making a point by selling bottled water -- a post about that is coming up).