"So Ethic" at Salon Prêt à Porter Paris
by Kyeann Sayer, Nomad on 02. 2.07
Don't you wish you could clone yourself sometimes? This week, TreeHugger Celine Ruben-Salama and I are covering NY Fashion week, filling you in on the millionth of a percent of eco and ethical fashion on the runways. If we were in Paris, we'd be at the "So Ethic" wing of the Salon Prêt à Porter, where over 40,000 international buyers, press and gawkers get to sidle up to nearly 70 self-proclaimed green and socially-minded brands. You know about many of them already: Del Forte, Deborah Lindquist, Rachel F, Veja, g=9.8, Junky Styling... How exciting is it to see so many happy designers get so much exposure? ::Salon Prêt à Porter Paris via Sophie
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We were really thrilled to see how many more ethical designers were showing this year!! This was our fourth year exhibiting - with our agent the Green Room stand A335, and we found interest from both public and buyers to have grown since last year. The reception to our Spring/Summer'08 collection from buyers in the US, England and France was greatly up from last year, particularly interesting and new was interest from Russian buyers. In an effort to reduce our carbon emissions we reduced the number of fashion shows we exhibit at and have chosen to launchour new collection on our website - a special password was sent out to wholesale clients for them to view the pieces online. We have decided the only other show to exhibit in this season to be the ETHICAL FASHION SHOW® 2007 at Tapis Rouge 67, rue du Faubourg 11th - 14th October. More details can be found at
www.boutique-ethique.com