On the Stands: Innovative Home
by Lloyd Alter, Toronto on 02.18.07
Innovative Home is supposed to be more than a magazine, it is a flagship of The Institute for Home Innovation, "the premier international organization dedicated to creating today's 'life-homes' by bringing together the leading architects, designers and building professionals to advance and effect change within the residential shelter industry." The Spring issue is out and it is heavy on the eye candy with some absolutely stunning monster modern homes, including an entire development designed by 33 famous modern architects, with starter homes going for $ 2.5 mil. Prefab of the month is Marmol Radziner, and there are two short basic articles on green housing. Like the houses in it, the magazine is gorgeous and expensive, but green or innovative? The mix of advertisers and architectural choices make this issue look more like a modernist Architectural Digest than an agent of change. ::Innovative Home
