Levi’s Launches Organic Brand Globally
by Kara DiCamillo, Newport, Rhode Island 
on 02.23.07
Levi Strauss & Co., creator of the world’s first pair of blue jeans back in 1873, has now launched a new brand called Levi’s Eco. We originally brought you the news back in the summer, but thought we’d do a follow-up piece now that we’ve seen them firsthand. These organic cotton jeans are high-end and costly, but are pretty comparable to other jeans that we’ve seen. As part of the global launch, the Eco jeans are available in all of the Levi’s U.S and Europe stores. Right now they are offering an organic jean jacket as well and apparently new products will be introduced this coming spring. Unfortunately, we still don’t have any information on where/how these jeans are made but it is worth noting that the company's Capital E collection (which includes some Eco jeans) is made in North Carolina. ::Levi Strauss & Co.
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Nice. My howies organic cotton jeans feel soft to the skin but are as tough as old boots. I love them.
http://www.howies.co.uk
I just got a pair of Levi's organics and I'm in love. These might be the best looking, best fitting, best feeling jeans I've ever owned. Howies is fantastic and I'm a big fan, but their jeans aren't for me--to baggy, skaterish. Now I just wish Levis would add some fair trade assurance to these pants.
Jacob
Hi,
If anyone finds out where these are made please let me know. I would love to know what manufacturers have committed to fair wages or non-offshore policies (if any).
I saw the documentary 'China Blue' yesterday which really affected me. There is no way I wish to contribute to any sweatshop manufactured jeans (the film states North America cannot live without denim). The 14 year old girl works 15-20 hours 7 days per week & goes home once every other year to visit her family. The girl is so childlike & the film really hits home. I really want to support the labels that choose to respect people rather than exploit them.
c
I guess is a good move, hopefully will help the planet and not just their sales