H&M's New Organic Cotton Collection
by Leonora Oppenheim, London, UK on 02.20.07
Wow. British High Street fashion really seems to be getting it's eco on. This news just in from Style Will Save Us, H&M will soon be stocking a new organic cotton fashion range. Due in stores in March, the collection includes jeans, t-shirts, dresses and maternity wear. For those of you who are constantly exasperated by the price tags for organic clothing you'll be pleased to hear that Hennes aren't about to go all expensive on us. While T-shirts priced at £9.99 and tunic dresses are £29.99 are maybe a few more pounds than the basic H&M collection, these prices are certainly not going to alienate the teen, student and young adult markets they are aiming for. H&M have been using the EU Flower Eco-Label on some of their baby clothes since 2005, which makes one question why they are arriving at the eco-fashion party ever so slightly fashionably late. Other British high street competitors have been conspicuously publisising their sustainable efforts, with Marks and Spencers leading the way.
Oasis launched their organic cotton collection last year. Top Shop, H&M's biggest UK rival, has been selling vintage and recycled clothing ranges for sometime, whilst also launching ethical jewellery collections and working with ethical clothing labels such as People Tree. Nevertheless it can only be good news that H+M have now joined the eco-fashion trend with this stylish new collection. Oh and we hope this isn't just a UK treat, hopefully all H&Ms everywhere will be stocking this collection. via: Style Will Save us ::H&M
That's pretty awesome that H&M has taken an eco-friendly AND cost-friendly approach to this.
Though this implementation is apparently only currently happning in the British fashion world, it should and needs to be carried over into the United States.
I have found that many organic clothes here tend to be expensive. If H&M and their partners truly are keeping true to low costs, it could transform the organic clothing industry in getting awareness out easier.
Also, if someone shopping at H&M comes across one of the organic lines and it is cheaper than non-organic, they eventually may make the switch.
This is a really cool thing going on, and I really hope that this is coming to the States, soon.
With cotton being such a popular and widely used material for baby clothing. I always try to buy designer or higher end baby clothes. This way I know my baby will be comfortable.
Now of course H&M is a Swedish company with a global presence. You can always count on the swedes when it comes to the environment.
Thank you Leonora Oppenheim, Quito, Ecuador you are always on the pulse and in the know. I shall be going shopping now.
ah here can nybody tell me were t get a nice hoodie????