Anya Hindmarch's Carrier Bag

Anya Hindmarch's Carrier Bag

When it comes to high fashionista handbags, Anya Hindmarch is big, really big. She made her name with another charity bag--- the Be A Bag. For that one, she screened photos donated by celebrities onto a satin bag and sold them. Now you can do the same with pictures of your own little darlings screened onto a nappy bag or purse. For this new charity project she has come up with a roomy and re-usable canvas shopping bag; available for sale in limited editions initially (sorry girls, all sold out already) and then available at Sainsbury's supermarket in a month. Last season Sainsbury's came out with a series of artists' carrier bags; so it is hard to know which one to take shopping.... The bag is a collaboration with "We Are What We Do", as part of their Decline Plastic campaign. The idea, says Ms. Hindmarch, is to use haute couture's lofty platform to help change the polluting habits of the man, or woman, on the street. Quoth she: "You can make it cool to do the right thing." That's the fashionable way. :: Evening Standard