Sublime Magazine - Issue 1 Out Now
by Petz Scholtus, Barcelona, Spain on 01.30.07
After the Taster Issue in September last year, the first international ethical lifestyle magazine Sublime have launched their first issue this month. 130 glossy but eco-friendly pages with the main subject Reversing The Order – Poverty, Wealth and the Nature of ‘Wanting’. As you flip though the pages, beautiful images and funky graphics show you the sexiest as well as the most intelligent side of sustainable fashion. Read about how the ‘ONE’ campaign fights poverty and Aids, an interview with the farther of fair trade Richard Adams, How To Buy Happiness, an exclusive interview with The Good, The Bad And The Queen, to only mention a few. Loose yourself on the magical Rainforest photographic journey by Thomas Marent, visit the Widest Crater On Earth and have a look Behind The Diamond Industry.
A magazine preview is available on their web site through which you can also subscribe to this bi-monthly ethical lifestyle magazine (£6.45 per magazine, £30 per subscription, all inc P&P). Or just grab a copy at Barnes & Novel in America or WHSmith in the UK.
For those of you listening to BBC London Radio, Damian, Laura and Andy Drummond will present Sublime magazine on The Late Show, TONIGHT, from 22:30 to 23:30 on 94.9FM. ::Sublime Magazine
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The magazine looks very interesting until you look at the price. When subscribing online, the price is $85 per year. Some number for a mag that strangely bears an article on poor people. Obviously they don't want any poor people reading the mag.
The costs of production of a printed ethical magazine is extremely high. We are an independent publisher, so we are not backed with any external financial support.
A high percentage of the cover price goes towards the expensive FSC certified paper we use, which also, unfearly enough, we have to buy 3 issues in advance as it takes a long time to be delivered. This is a problem that an average magazine publisher does not face because they use any gloss paper.
We are working on a paperless magazine subscription as an alternative which will be available from next issue.
Another major reason is that we screen our advertisers (we don't just sell space to anyone) and we have put a cap of 15% of advertising pages as a maximum. This limits us on the revenue we generate, but ensures more quality articles and less ads.