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Project Rejeaneration by Del Forte

by Warren McLaren, Sydney on 01.17.07
Fashion & Beauty (clothing)

reJeanaration.jpg

In the past we’ve waxed lyrical about Del Forte’s ability to bring an engineered fit to women’s organic cotton jeans. But we’ve, seemingly, not made mention of another of their sustainability endeavours. It’s known as Project Rejeaneration, which funnily enough is about “Jeans regenerated.” Send used Del Forte denim back and they’ll either give you 10% of your next purchase (a bit like Terrapax’s 20% off) or alternatively, should you wish, they’ll donate your 10% to the Sustainable Cotton Project. The jeans themselves are crafted into a second generation of denim style. The current offering being this skirt designed by Janelle Pietrzak and selling for $350. Del Forte garments are sewn and finished in Los Angeles. ::Project Rejeaneration.

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