Umm...where did he find said (4) football fields?

An interesting idea -- worth spread the news in the advertising industry circuit.

Where's the link for more inforation? The wwd link just goes to their main page which (at this moment) has nothing on the topic. While I always love self-congratulatory links (hey look! we've covered this before!), wouldn't it be more useful to help people learn more? Or is the point to make us feel better about the environment because we're reading about the good stuff other people are doing?

hi Tim, thanks for writing in...
as a writer, i have to always link to places where i find my information. the link goes to Women's Wear Daily because that is the print publication that i found it in. typically pubs don't post everything on their site because they want consumers to still buy the print version. a quick google search on John Hardy comes up with: www.johnhardy.com.
~k

In the fall of 2006 John Hardy asked The Institute for Sustainable Communication (a 501c3 not for profit organization based in NYC) to help him to estimate how many tons of greenhouse gases are emitted in conjunction with the magazine and newspaper ad pages he placed in 2006, and then to assist him in identifying “best practice” protocols for the sustainable planting, cultivation and harvest of bamboo on the island of Nusa Penida close to its workshops in Bali.

What is innovative about John Hardy’s initiative is that it is a constructive demonstration of responsibility in action that ISC believes will help to bring about significant economic, environmental and social benefit. It important because it takes action in a way that will measurably increase the sustainability of advertising and publishing supply chains rather than accusing others of failing to do so. In so doing it brings a much needed element of ‘do as we do’ to the topics of climate change and sustainable advertising. It serves as a practical example of what others can do, rather than telling others what not to do.

While the primary benefit of this new initiative is to help eliminate carbon dioxide from the atmosphere, the benefits are not limited to the atmosphere alone. As an agro-forestry project, it will offer other environmental, social and economic benefits for the island of Nusa Penida, among them better water retention, erosion control, the migration of birds and endangered species, and new job opportunities. It is a holistic approach very reflective of the way that John Hardy does business: making jewelry while being enormously respectful to the land, the environment, the people and the culture of Bali and the larger world.

John Hardy and ISC recognize that while offsetting the carbon footprint of print advertising through the Nusa Penida project is an important first step toward achieving sustainable advertising, ultimately publishers and advertisers will need to work together on a broad portfolio of activities in order to reduce the energy, emissions and waste-related impacts associated with print media advertising..

Toward that end ISC is now working with John Hardy and other advertisers to quantify, offset and ultimately eliminate millions of tons of greenhouse gas emissions from print media supply chain lifecycles within ten years through an innovative initiative called the ISC Sustainable Advertising Partnership.

If you are responsible for the creation, planning, placement, production or distribution of advertising in magazines, newspapers, catalogs, inserts or outdoor print media there is a role for you to play.

For more information about how your brand can benefit by supporting the ISC Sustainable Advertising Partnership contact:

Don Carli
Senior Research Fellow
The Institute for Sustainable Communication
212-922-9899
dcarli@susatincom.org

PS:

An article titled "The Hidden Life of Paper and its Impact in the Environment." about John Hardy, ISC and Sustainable Advertising originally appeared in the business section of the New York Times on October 25, 2006. See:

http://www.nytimes.com/2006/10/25/business/media/25adco.html?_r=6&oref=slogin&oref=slogin&oref=slogin&oref=slogin&oref=login&oref=login

The guy is building his house from 100 year olds trees and he paid off the villager to kill it. The guy's office is made of CEMENTS.. This is not guilt... just another advertising ploy... And the thing is he got MORE publicity from killing the bamboos and trees... sad sad world. Where is the sustainability in that??