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Minawear - Cool with a Conscience

by Warren McLaren, Sydney on 01. 5.07
Fashion & Beauty (clothing)

minawear.jpg

‘Play hard, rest easy’ is the tagline for Minawear. The latter half refers the fact that their clothing environmentally and socially benign. Eco because they use hemp and cotton from China that is grown, on small family farms, without use of petrochemical based fertilizers or pesticides. The wovens and knits are then shipped by sea to the USA, where the fabric is cut, sewn, dyed and enzyme washed. This is where the social factor comes into play. Factories are selected that provide “decent working conditions and wages for the employees.” The styles are mostly for women, but guys and toddlers do get a bit of look-in too. ::Minawear.

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