Honda to Advertise Fuel-Efficiency During Super Bowl

The Super Bowl is just a couple of weeks away, and for the second consecutive year, advertisers will take advantage of the huge audience to push their green cred. Honda has announced that it will air three ads during the mega-broadcast, one of which will highlight Honda's fuel-efficiency leadership (they have the highest fleet-wide fuel economy of any major automaker, after all). Last year's big game, watched last year by 141.4 million people, saw Kermit the Frog shill for the Ford Escape Hybrid and Toyota pitch its Camry Hybrid to the tune of $2.5 million for a 30-second spot. "The Super Bowl remains one of the best opportunities to reach a wide television audience in one shot," said John Mendel, senior vice president of American Honda. "Many Super Bowl viewers look forward to the commercials almost as much as the game, and Honda has taken this great opportunity to highlight a couple of its key brand values through fun and creative ads." We'll have to wait until the fourth quarter of the game to see if their 30 seconds in the spotlight will help them sell hybrid cars to the football-watching audience. ::PR Newswire via ::AutoblogGreen