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TreeHugger Challenges The Helium Report

by Michael Graham Richard, Gatineau, Canada on 01. 5.07
Business & Politics

helium-report-dd-01.jpg

The Helium Report's target demographic is "independent wealthy consumers" and a lot of what they feature has to do with yachts, mansions, luxury cars and private jets. Not exactly TreeHugger material... But it's not all about excessive consumption: They recently published a guide titled "13 Ways to Give Away Your Bonus" and the suggestions are excellent. Most are for social and public health issues, but #9 is EcoAmerica (who TreeHugger friend Bob Perkowitz founded).

We strongly encourage the Helium Report to keep highlighting environmental issues and organizations. The wealthy have the potential to do a lot of good with their money, power and connections. But doing good is just the half of it: They must also avoid doing harm as much as possible.

Our Friendly Challenge: We're sure that a guide called "How to Live Large on a Small Footprint" would be popular with your readers, Helium Report. We challenge you to create it, and we can even collaborate on it if you need help. Our contact info is here.

Comments (5)

"Luxury is not the opposite of poverty. Luxury is the opposite of vulgarity."

-Coco Chanel

jump to top rob says:

We accept your invitation to collaborate, Mike! We did a post early last year predicting the launch of an eco-friendly destination club. Here's an excerpt:

From Flexcar to Flexjet, consumers are increasingly willing to trade up to the finer things in life, without wasting their hard earned money unnecessarily. How do you justify buying a second home for 30 days of usage a year when you can join a destination club for 1/10th the price? [...]
Destination clubs can be viewed as a "sustainable business" from another perspective, as well. Why flaunt your wealth with a mega-condo or a personal 767 when you can divide an under-utilized asset through a fractional usage model? Arguably, destination clubs reduce the footprint of super-sized resorts on Planet Earth by allowing members to share the homes.

We look forward to working with you and the TreeHugger team to write the guide you suggested.

Jamie Cheng
Co-founder, Helium Report

jump to top Jamie Cheng says:

Cool

I was kind of hoping they would tell you to "piss off you dirty treehugers" in a snobby way, but only because it would have been funny.

jump to top JiltedCitizen [TypeKey Profile Page] says:

Jilted,

That would have been funny, but so were you and so where they, and also very nice sounding, as well as sounding like they'd do something.

I'm still smirking.

Regards,

jump to top Shadow7988@gmail.com says:

this is really cool.
you guys rock!!!

jump to top Anonymous says:

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