TreeHugger Challenges The Helium Report
by Michael Graham Richard, Ottawa, Canada 
on 01. 5.07
The Helium Report's target demographic is "independent wealthy consumers" and a lot of what they feature has to do with yachts, mansions, luxury cars and private jets. Not exactly TreeHugger material... But it's not all about excessive consumption: They recently published a guide titled "13 Ways to Give Away Your Bonus" and the suggestions are excellent. Most are for social and public health issues, but #9 is EcoAmerica (who TreeHugger friend Bob Perkowitz founded).
We strongly encourage the Helium Report to keep highlighting environmental issues and organizations. The wealthy have the potential to do a lot of good with their money, power and connections. But doing good is just the half of it: They must also avoid doing harm as much as possible.
Our Friendly Challenge: We're sure that a guide called "How to Live Large on a Small Footprint" would be popular with your readers, Helium Report. We challenge you to create it, and we can even collaborate on it if you need help. Our contact info is here.
Follow @TreeHugger on Twitter & get our headlines with @TH_rss!
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"Luxury is not the opposite of poverty. Luxury is the opposite of vulgarity."
-Coco Chanel
We accept your invitation to collaborate, Mike! We did a post early last year predicting the launch of an eco-friendly destination club. Here's an excerpt:
We look forward to working with you and the TreeHugger team to write the guide you suggested.
Jamie Cheng
Co-founder, Helium Report
Cool
I was kind of hoping they would tell you to "piss off you dirty treehugers" in a snobby way, but only because it would have been funny.
Jilted,
That would have been funny, but so were you and so where they, and also very nice sounding, as well as sounding like they'd do something.
I'm still smirking.
Regards,
this is really cool.
you guys rock!!!