most popular:
2008 Holiday Gift Guides



most popular: Hot Home Wind Turbines


most popular:
$19k Electric Car in US


th comments
carless said: "5000 fewer deaths last year due to increased prices and the resulting decrease in driving is not insignificant. That's one 9/11 and then some. </p..." [read]

Jan said: "Less mobility also means roots .. Less mobility also means community .. Less mobility also means lifetime friendships .. Less mo..." [read]

James J. said: ""Build it and they will come" or "Make &*it and they will buy it"...." [read]

DriftingSon said: "For people who have to purchase a lemon from the store to power it- not so sensible. For people who have a tree in their backyard or access to a t..." [read]

Margery said: "Isn't that SARAH JESSICA PARKER, not Sarah Michelle Geller?..." [read]

Alliance To Save Energy

by John Laumer, Philadelphia on 12. 7.06
Business & Politics

gas_burner_on_stove.jpg

This posting documents passing thoughts about the framing of press release news-worthiness: a post about blog posting if you will. Worth reading, we think, because it gets at an approaching tipping point on energy conservation awareness. Our ruminations started when the Alliance to Save Energy contacted us to point out that “Average U.S. households will pay nearly $5,000 to power their homes and vehicles this year— 32 percent greater than just two years ago". This was by way of telling us that:- “To demonstrate the important connections between our individual energy decisions and the world's environment, economy and security, the Alliance to Save Energy, the American Gas Association (AGA), The Dow Chemical Company Inc., and 27 additional Power is in Your Hands partners have launched the 6° of Energy Efficiency Challenge”.

Seeing those names tripped the curiosity switch. Could this be one of those “astroturf” groups? Why would Dow Chemical Co. align with a statement like this one? “The Alliance to Save Energy and its partners want TreeHugger's readers to know there are plenty of simple steps they can take to lower home heating bills this winter, from adding weather-stripping…

Following the links provided with the Alliance’s press release, we noted that some of the listed partners (see below) …pardon our tentative stereotyping on this… are the sort you’d more expect to hear on a cable news interview, supporting efforts to open more public lands for oil and gas drilling. And now they want to help ordinary people conserve energy? We noted that the Alliance’s Partners List also includes the Green Building Council and NRDC. So much for the stereotype. What gives?

The Alliance’s financial contributor list was fine. Looking further, we turned up a report published by a Think Tank…not named here, ‘cause we don’t need to get into it right now…which criticized an organization that had given the Alliance to Save Energy grants, alleging that that particular funding group had a ‘radical environmentalist agenda.’ So, that must be why the Chamber of Commerce is partnering with the Alliance! We can see, now, that the whole country is turning into a nest of radical environmentalists: except of course for a few Think Tanks and TreeHugger readers (joking).

Seems there really is a “we’re all in this together” virus going around; and, some of us may enjoy a re-branding as environmentally friendly, once receiving the contagion. This is good. But why now; and what brings about such an alliance?

One obvious driver would be the desire to sell more insulating foam and such. A look at the partner list explains where many of the economic interests lie.

Less visibly, energy intensive businesses are stressed by oil and gas price volatility. At some point it is just good business to promote domestic conservation, reducing collective fuel/feedstock demand pressures on both industry and consumers. By analogy: - suppose a community is running out of potable water. In crisis, the choice is either to cut back on water supplied to industries, or to shut off the water to people’s homes for several hours a day. You know who wins that one. Saving water in advance helps the public and the private sector.

Suppose that, nationally, fuel prices become volatile, and serious shortages loom. The long-term choices are to cut back supplies to petroleum or gas intensive industries, see profit margins eroded, give price support to homeowners, or to let those on low income go without fuel. Under this hypothetical scenario, supporting a consumption or supply-side point of view only would eventually create a populist backlash. Conservation would be the perfect compromise.

The Alliance seems to be what it says it is: an “all together now” effort that could help to dampen the political tensions of recent years. Just the sort of Alliance the world needs more of. And our scenario is, of course, much more real than hypothetical.

Partners of the Alliance to Save Energy include:

• American Chemistry Council
• American Council for an Energy-Efficient Economy
• American Gas Association
• American Petroleum Institute
• Association of Energy and Environmental Real Estate Professionals
• Association of State Energy Research & Technology Transfer Institute
• Bank of America
• Business Roundtable
• The Dow Chemical Company
• Duke Energy
• Edison Electric Institute
• Gainesville Regional Utilities
• Hearth, Patio & Barbecue Association
• Home Energy Tune-uP
• Interstate Natural Gas Association of America
• Knauf Insulation
• National Association for State Community Services Programs
• National Association of Manufacturers
• National Association of State Energy Officials
• Niagara Conservation
• National Fuel Funds Network
• Natural Resources Defense Council
• New York State Energy Research & Development Authority
• OSRAM Sylvania
• Rinnai Tankless Water Heater Corporation
• U.S. Chamber of Commerce
• U.S. Department of Energy
• U.S. Environmental Protection Agency
• U.S. Green Building Council

It’d be nice to see what the individual Alliance Partners are doing to save energy and how effective those programs have been and are projected to be. Who knows, if the US Chamber of Commerce moves into a LEED Platinum HQ, maybe TreeHugger will be tempted to join?

Thirsty for more? Check out these related articles:



    Comments (6)

    I'm a first time commenter, so please excuse any breach of blog etiquette. I am with the Dow Chemical Company and we are a major sponsor of the Power is in Your Hands Campaign and the Six Degree Challenge. Why? because we use energy in 2 ways: as both a fuel and as a raw material for everything from milk jugs to building insulation. In 2005 our total energy and energy-derived raw material costs were $20 billion. In 2002 that cost was $8 billion. Optimizing our use of energy, and moving to a more sustainable energy future is both a business and social imperative. We have practiced energy efficiency for a long time. In 2005 we exceeded a 10-year goal to reduce our energy use per unit of product by 20%. We have, as part of a broader set of sustainability goals, committed to achieve another 25% energy efficiency improvement by 2015.

    Yes, as we seek to improve our own energy efficiency, we also make products that help others to do so as well. Everything from building insulation to light weight plastics for more fuel efficient cars. We are supporting this campaign because energy efficiency is everyone's job. If the entire U.S. joined us in improving the overall energy efficiency of the economy by by 25% by 2015, we would save the energy equivalent of all our oil imports from the Persian Gulf. Make a pretty good dent in greenhouse gas emissions too.

    The Six Degree Challenge is a great way to get everyone involved doing some very simple things to save money, and reduce their energy footprint.

    At first glance the list of allies looks a bit unlikely. But that's what it's going to take if we want a sustainable future.

    A quick googling of Dow Chemical Company and the environment brings up the following:
    Dow produces various pesticides, insecticides, fungicides, and now genetically modified seeds.

    Dow was the sole provider of Napalm to the U.S. military during the Vietnam War.

    In the 2000s residents of the Tittabawassee River area in Michigan filed a class-action lawsuit against Dow for dioxin contamination.

    These are just a few of Dow's offenses. I'd encourage everyone else to post information they find on Dow. We'd be doing the environment and ourselves a bigger favor by boycotting Dow's products. Tell me, Peter, do you eat fruits and vegetables that have been sprayed with your company's chemicals? Or do you buy organic for your family?

    Dow as an ally? -- Get real, it's a chemical company.
    === author's response follows ====
    Thanks for the comments Nina.

    I'd like to emphasize that the focus of this post was on energy conservation and the view was intentionally forward looking. I mention this not to brush aside issues you bring up, but to encourage all of us to keep our eyes on the biggest issue of all, the one that all agree most significantly threatens the future of earth: Climate Change. If we can agree on shared strategy for mitigating climate change then there will certainly be room to work on the other issues together. If on the other hand we can not: well then we might as well live in the science fiction fantasy of drinking the water on Mars.

    jump to top Nina says:

    My name is Robert Adams and I work for the National Association for State Community Services Programs, one of the partners in the Alliance to Save Energy's "Power in Your Hands" project. Simply stated, energy is used by everyone and conserving it is everyone's responsibility. Whether you are a single mother living on assistance in Detroit or the Dow Chemical Company, energy is vital to your survival and must be available and affordable.

    Our organization, NASCSP, represents the state offices responsible for operating federal programs like the Weatherization Assistance Program (WAP). The WAP helps low-income families save energy by installing an array of cost effective measures on each home, thereby reducing the family's energy use by an average of 21%. These savings translate into money not being spent to pay for wasted energy and can be redirected by the family to pay for food, clothing, medicine, better housing, or other related expenditures. And these savings recur each year. The WAP operates in all 50 states, the District of Columbia, and on select Native American reservations. Over 900 local agencies serve every jurisdiction in the country.

    We teamed up with the Alliance to Save Energy, DOW Chemical, insulation manufacturers, utility companies, federal departments, and national organizations for this project so we could add our voice and the collective voice of over 30 million low-income families in America to say that energy conservation and energy affordability is vital to the future of this country and our very existence. There was a time when energy was optional - perhaps 100 years ago. Today there is no option. Everyone needs energy. And affordable energy is something every family, every manufacturer, and every business needs.

    Something to consider - when energy prices go up, businesses can pass that cost onto their consumers. When energy prices go up for a low-income family, their energy burden rises at a much faster rate than their middle and upper income counterparts. Their incomes aren't likely to increase to meet the need to pay higher energy bills. To cover the cost of higher energy, you and I might skip going out to dinner one night this week or not take that trip to see our friend in the next town. For a low-income family on fixed income, that increase means they may miss a meal, or two, or three. Or that medicine dosage is cut because the prescription can't be refilled, or the house goes dark because the bill wasn't paid and the utility shut off the power. These low-income familes are hit a second time when manufacturers and businesses pass on their energy cost increases to the consumers. That means bread, milk, cereal, gas to get to work, and all household costs rise.

    If the Power in Your Hands Campaign can help even one family avoid shut-off, conserve energy to make life more affordable, or teach them how to access help from the utility company or the government, it is worth every effort being made. Please support this Campaign and encourage those you know to tune in and use the information to help all of us. Energy prices aren't likely to decrease anytime soon and the need for energy world wide will drive prices even higher. Renewable sources are improving daily but not fast enough to keep pace with world demand. Conervation is the only viable solution we have right now and we can all find some way to participate. The "Power" to change things is really "In Your Hands"
    ==== author's response follows ====
    Thank you Robert for helping us keep the less fortunate in our thoughts.

    Dow isn't perfect, nor are they claiming to be. But why can't they try and better themselves? Yes it is a chemical company, so what. The world needs chemicals, always has. If large companies like Dow turn around and realize they need to act better, that is a good thing.

    To John and Other Treehuggers --

    Thanks for writing about our campaign and giving us the opportunity to talk about the Alliance to Save Energy. Our goal--to promote energy efficiency worldwide to achieve a healthier economy, a cleaner environment, and greater energy security--is shared by all of our partners. Whether you're running a power company, a chemical plant, or "just" running a home, if you want to cut your energy costs, energy efficiency is the quickest, cleanest, cheapest way to go.

    Throughout its 29-year history, the bipartisan, nonprofit Alliance to Save Energy has brought together diverse -- and often unexpected -- parties to seek resolution on thorny energy issues and to improve both our nation's and our world's energy efficiency.

    The 6° of Energy Efficiency Challenge -- does just that. We've brought together more than 30 diverse partners from business and industry, associations, environmental organizations, and federal and state governments to work together on energy-efficiency outreach to consumers and our constituencies. It may surprise you to learn that The Dow Chemical Company has recently made tremendous strides toward energy efficiency -- www.ase.org/content/news/detail/3348/. High natural gas prices affect Dow the same as any homeowner -- maybe even more, since it impacts the prices of their products and their ability to keep jobs in the US.

    The 6° Challenge demonstrates the interconnectedness of energy use and energy waste with 6° of things that affect all of us -- the energy prices we pay at the pump and in our homes, our home comfort -- or discomfort if we don't do it right, the air we breathe and our respiratory health, our energy security, our economic well-being, and the world we leave behind.

    Individuals often feel that their actions make little difference. Our goal is to demonstrate through this unique, interactive website that individuals who care about energy use and waste can take positive actions in their own lives and then challenge their friends, families, and colleagues to do the same, thereby creating positive changes both individually and collectively through the multiplier effect.

    We encourage visitors to Treehugger to go to the 6° website, test your energy IQ, take the challenge, challenge six friends, and share your energy stories so they can help others.

    -- Gail Hendrickson, VP of Corporate, Communications and Government Relations, Alliance to Save Energy

    Gail Hendrickson
    VP, Corporate, Communications & Government Relations Alliance to Save Energy 1850 M Street, NW Suite 600 Washington, DC 20036
    P: 202.530.2229
    www.ase.org

    Want to learn more about energy efficiency? Take the Six Degree Challenge by logging on to http://www.sixdegreechallenge.org TODAY!!

    Hey John -- Love the digging and analysis you did on this issue. Thanks to you, I was able to just focus on evaluating the 6 degrees site itself in terms of utility.

    Post a comment

    (If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

    th ads
    th top picks
    th ads