Denim Therapy for your Tattered Jeans
by Petz Scholtus, Barcelona, Spain 
on 11.21.06
No, no, treehuggers don't like throwing stuff away especially when it comes to a long loved pair of jeans. We say 'fix it' above recycling. But sorting out the cuts and holes of an old pair of jeans is not an easy task and often results in just buying a new pair. Now however, there's Denim Therapy for your falling apart jeans. This New York based company made it their business to treat all kinds of broken and torn jeans or denim item. Their unique reconstruction technique lets them place new cotton fibres into the existing denim fabric to fill undesired holes. Denim Therapy promise to give each pair of jeans individual attention (no group therapy) and cure them with matching grain, colour and feel. Discrimination is not allowed by the Denim Doctors; they treat each pair of jeans the same regardless of its brand name. All you have to do is go to their web site, fill out a form and mail them your patient. The estimated repair cost is $7/inch.
If you can get your shoes fixed in the street, why not your jeans? We hope their business takes off and inspires more people to offer cool repairing services, a business not yet fogotten... ::via Springwise ::Denim Therapy
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Great idea! There is much that can be done with worn out denim. I recently purchased recycled denim fiber for spinning. It makes beautiful yarn.
Excellent idea.
When I first heard about this service, I was really excited but rather skeptical. Regardless, I thought I'd give it a try and now I know I should have thought this service too good to be true.
First, the stitching used was the completely wrong color. I could understand shade differences, but the jeans were blue while the stitching was gray - a very obvious and notable difference.
Second, a patch cloth was placed on the inside of the jeans and then a gray thread was just stitched repeatedly over the area. It looks like a cheap sewing maching was used.
Third, the hole (originally less than the size of a quarter) split after about 15-20 minutes of wearing them.
Fourth, a local tailor who saw the job that you did called it unequivocally a "hack job" and questioned the skill of the worker who did it.
Seriously dudes, no before/after?
Lame.