MTV and Wal-Mart: "a marketing ploy waving a tiny green flag"
by Lloyd Alter, Toronto on 10.26.06
Two days ago Justin covered the MTV-WalMart "Everyday Green" cafe; Today Guy Brighton of PSFK trashes it as "a marketing ploy waving a tiny green flag." He goes on..."The space is scarce of anything with depth...The space is green-by-numbers. It's light on impact, light on eco-consciousness, light on message. They even have the standard girl-at-door-handing-out-fair-trade-coffee. The take-away literature is a poorly disguised attempt to sell All laundry detergent.....This exhibition is nothing more that a way for MTV to make money.....You could say that any green message is a good message. But this isn't a message. It's a marketing ploy gone bland. It's a dark way for MTV to advertise a laundry detergent to the wrong target market.::Eco-PSFK
Elite...
If you care enough about the cause that you want widespread adoption, then you will need to come to terms with the loss in exclusivity that comes with it. Now that there is a market for green products, producers are going to respond by selling them. Celebrate the fact the walmart has identified the market and is willing to try and serve it. This is good for all of us.
This brings more people into the conversation for sustainability. That's A Good Thing.
can you be a little more specific on what you thought was terribly wrong with that exhibit ? How would you have done it diffrently ?
LA: We are just picking up on Guy Brighton at PSFK. Click on the link to see the whole article.