Hybrid Living: Selling Green Lifestyle to the Lexus Crowd
by Lloyd Alter, Toronto 
on 10.27.06
If you want to see how to make "ecodesignlifestyle" sexy and aspirational, have a look at Lexus's gorgeous website "hybrid living". Like TreeHugger on a Platinum card, it "explores new ideas of how we can experience our lives in such a way that minimizes our impact on the earth without sacrificing comfort and luxury" with the emphasis on luxury. Evidently if you drive a Lexus hybrid, you will want to live in Steve Glenn's Living Home, (watch a great interview of Steve and architect Ray Kappe, explaining all of the green features of the house) and you will want to tour San Francisco, LA and New York, dining in fine vegetarian restaurants and going to organic spas. The green lifestyle never looked so good. Or expensive. ::Hybrid Living via ::Mocoloco
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Hi Lloyd,
Greetings from Vermont! Thank you for exploring this marriage of Green and Luxury. Many have told me that the two characteristics are mutually exclusive, but I think we're on the road to disproving that. Indeed it is the wealthy who must lead the way into a new Green Commerce Society. I look forward to more articles from you on this issue. Many thanks,
Peggy Farabaugh
www.VermontWoodsStudios.com