th comments
Greg said: "There's been a lot of confusion about this measure and it's important that in any discussion of Proposition H a couple of facts are brought to ligh..." [read]

liz said: "the more i learn about her, the more she turns my stomach...." [read]

gl said: "Comparing the ECOnetic Fiesta to the VW TDI's is "apples and oranges". It is more equivalent to the Polo BlueMotion, which is also not available i..." [read]

omega.proteus said: "Good for you Kyle. Long live the iphone!..." [read]

MaryMactavish said: "I wouldn't mind something along the "best use of stairs" lines for people who can't use vertical space as well, those of us who are gimpy and can't..." [read]

Hybrid Living: Selling Green Lifestyle to the Lexus Crowd

by Lloyd Alter, Toronto on 10.27.06
Cars & Transportation (cars)

lexushybridliving.jpg

If you want to see how to make "ecodesignlifestyle" sexy and aspirational, have a look at Lexus's gorgeous website "hybrid living". Like TreeHugger on a Platinum card, it "explores new ideas of how we can experience our lives in such a way that minimizes our impact on the earth without sacrificing comfort and luxury" with the emphasis on luxury. Evidently if you drive a Lexus hybrid, you will want to live in Steve Glenn's Living Home, (watch a great interview of Steve and architect Ray Kappe, explaining all of the green features of the house) and you will want to tour San Francisco, LA and New York, dining in fine vegetarian restaurants and going to organic spas. The green lifestyle never looked so good. Or expensive. ::Hybrid Living via ::Mocoloco

Comments (1)

Hi Lloyd,
Greetings from Vermont! Thank you for exploring this marriage of Green and Luxury. Many have told me that the two characteristics are mutually exclusive, but I think we're on the road to disproving that. Indeed it is the wealthy who must lead the way into a new Green Commerce Society. I look forward to more articles from you on this issue. Many thanks,
Peggy Farabaugh
www.VermontWoodsStudios.com

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

th ads
th top picks
th ads