Everyday Green Exhibit in Time Square
by Michael Graham Richard, Gatineau, Canada on 10.24.06
MTV and WalMart have create "Everyday Green", an eco-friendly exhibit at MTV's New York store (corner of Broadway and 44th Street). The exhibit will run from October 23 through November 10 and is free. "We have always worked with our audience to bring attention and action to issues that are important to them and this year the MTV audience has emphatically stated that environmental issues are their top concern," said Christina Norman, President of MTV. "The 'Everyday Green' initiative with Wal- Mart is an amazing forum to help spread the word on how people can make smart, everyday choices that can make a measurable difference toward improving the world." Any of our NYC readers had a look? What was it like?
Everyday Objects Reimagined (as other everyday objects)
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Moral Fervor – Raising Awareness Through Clothing
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I walked past it today and thought they just kicked out the MTV store. It looks like something out of the readymade magazine. I will do a drive by tomorrow and explore.
The space is nicely done, with some interesting facts and stuff to start with, but I was disappointed how it felt more like a promotion for "better" products, but not truly "green" products in some cases. Its an admirable start, but I feel if you are going to try and teach the masses how to live an eco-friendly existence, you should show the best solutions wherever possible, not just what is sold by WalMart. So... warm fuzzy feelings for MTV and WalMart... but hey... start being serious.