EcoOptions Magazine from Home Depot Canada
by Lloyd Alter, Toronto on 10.27.06
Getting people interested in buying green products is more than just doing a cost-benefit analysis, they have to understand the issue and want the product. We recently posted on Home Depot's EcoOption campaign in Canada, where they are introducing thousands of green products. To spread the message they have just introduced EcoOptions magazine (on FSC paper, of course). Graphically, it is up there with mainstream shelter porn, making the products look good, showing how they work, and explaining complex issues like FSC Certification. A good example is the ode to a rake, shown above- making this object a lot sexier than a leaf blower. It's put together by Green Living Enterprises, who also publish GreenLiving, subject of an upcoming post. Congratulations to Home Depot Canada's President (and editor-in-chief) Annette Verschuren. We hope you sent a copy to Bob Nardelli; people keep asking why they can't get EcoOptions in the States. The entire magazine is available online at ::EcoOptions
Thirsty for more? Check out these related articles:
- CAT Surgeries Offer Impartial Advice on Alternative Energy
- An Eco-Analysis of a Small Business
- Long Overdue: Eco-labelling for Electronics
- Book Review: Your Eco-Friendly Home
Thanks Lloyd, for the kind words and props! And it is thrilling that a big box soo big is willing to step up and change... but I also wanted to correct one detail; Green Living Enterprises came into being as Key Publishers (the peeps who made Toronto Life, Canadian Business, Canadian Geographic, Canadian Art...) decided to dump any & everything that wasn't green, and focus exclusively on ecological concerns. We do the Green Toronto Awards, private green consulting, sponsor the Planet In Focus festival, an of course, have an investment arm investECO which has raised over $20M to date for various green operations (from Windturbines to Organic Milk...). Just to clarify we're no subsidiary of Toronto Life (our founder did start that mag back in the day, and they do distribute our Green Living magazine to all their subscribers...) but Green Living is way bigger and closer kin to TH than tornto life (who, btw, will be putting out tehir own green issue in the springime)
LA: I have removed Toronto Life references from the original post.