most popular:
100s of Dead Penguins



most popular: She Can Burn Her Water


most popular:
Affordable Electric Car


th comments
JSDreyer said: "The heat and pressure could be provided directly by solar thermal plants, which could be located at the source of the waste. The intermittent prod..." [read]

quikboy said: ""waiting for iPhones and computers" Who's waiting for iPhones? I've got my trust HTC Touch Diamond (runs WinMo 6.1!), and it works great. <..." [read]

Matthew said: "Purdue Sucks Go Hoosiers..." [read]

GL said: "Great addition...." [read]

UncleBen said: "I love when there is a technical standard, but its the commercial businesses that usually to go against it. example: USB - universal..." [read]

Bullfrog Power: First Anniversary of a Great Idea

by Lloyd Alter, Toronto on 10.24.06
Science & Technology (alternative energy)

heintzman.jpgI don't know if your electric utility throws great parties to thank you for your custom, but Bullfrog power does- they invited all of their corporate and residential customers to the Gladstone Hotel for its first year anniversary celebration. It is growing by leaps and bounds- next year they will need the Convention Centre. Speeches were short (President Tom Heintzman pictured above) and the crowd was happy to celebrate the success of a business model based on people paying a premium to buy clean power- the prevailing wisdom was that nobody would. The fact is, people will pay more for clean power, better food and efficient transportation- they cease to be commodities and become choices we make that make us feel better and perhaps make a better world. Every good and service that we purchase needs a Bullfrog- through great marketing they turn buying the most mundane product imaginable into social action. Congratulations to ::Bullfrog Power

Comments (1)

Mind you, their timing could have been better, as many of their wind supporters are in Winnipeg for the CanWEA conference.

jump to top scruss says:

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

th ads
th top picks
th ads