A Behind-the-Green Peek at The Martha Stewart Show
by Jessica Root - Brooklyn, NY 
on 10. 5.06
TreeHugger domestic gods and goddesses, break out your eco-friendly tool kit. TreeHugger went live yesterday on The Martha Stewart Show as part of the show’s green week. Representing TreeHugger as Mrs. Claus, I was granted exclusive, behind-the-scenes access to distribute thank-you gifts to Martha and the crew for having TreeHugger on the show. I also got to help out fellow TreeHugger friend and colleague Simran Sethi, face of THTV, get ready for her close-up with Martha.
Here’s the dish: following a segment with guest star Mr. T in which he and Martha chatted about his new show, “I Pity The Fool,” and whipped up a dish of Spaghetti Carbonara (the connection, if any, between Mr. T and spaghetti was lost on me), and another act where one crafty lady taught Martha how to make cocktail umbrella lampshades (also lost on me), fab and fun Simran Sethi, or SIM-RON SAY-TEE (as Martha’s cue sheet said) channeled her inner Bob Villa, adding some of her own green mystique, as she showed Martha and the world how to do improve their homes with eco-friendly products.
Among the products Simran mentioned: modular carpeting, denim insulation, non-toxic furniture (www.qcollection.com), recycled glass tiles, cork flooring, bamboo clothing, and bamboo flooring. When I saw Martha’s enthusiasm over Simran’s green insight and the crazy amount of “oohs” and “ahhhs” seeping out of the studio audience, I regretted that I hadn’t painted myself in green and streaked though the audience like a die-hard Notre Dame fan.
Just when I thought it couldn’t get any better, Simran and I were introduced to Mr. T—who recycles, by the way—and Martha, who adored the gift basket of green goodies we made her. All in all, it was a wonderful, exhilarating day shadowing TH’s green media maven on the Martha set and spreading the TreeHugger love. Yesterday’s lesson: always keep green, non-toxic body paint on hand.
Live like Martha and check out the goodies we stashed in her gift basket: a potato-chip bag woven basket, champagne flutes, and triple certified coffee, reusable produce/bulk item bags, a vintage cashmere scarf, paperless Greek coffee cups, chocolates from Kansas, and Lester Brown’s book, Plan B 2.0.
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Simran is the WOMAN!!!
Awesome!
I loved it. I had to type to see it. But it was awesome and informative even to a regular visitor (so my home is particularly treehugger). I think the Mr. T cooking was to show that anyone can cook. Being able to cook is greener because then you can choose. Choice allows for organic, local, and other specifications :). And even though I would have tried to reduce more from the reuse of those lampshades. Skip out on the adhesive lampshade and just make the shade with the umbrallas.
Loved the show, now to start pushing for LEDs over CFLs. I believe they are less toxic and less energy requiring!
Totally Awesome.
I beleive you've linked the wrong site for the produce/grocery bags you gave in Martha's gift bag.
http://www.bluelotusblankets.com/
is this the correct site?
Jessica root is my hero.
Jessica Root is my hero, too.
Good Work Ladies!!!!
I am doing a biography for school on martha stewart and found soem pretty interesting things about her.. shes actually a very interesting person believe it or not !
The Museum of the City of New York cordially invites Simran Sethi to visit Growing and Greening New York: PlaNYC and the Future of the City, where she can visit exhibits about the city's water supply, open space, plan for a million trees, new park benches that don't use wood for slats, new bike racks and plans for indoor bike parking and bike sharing programs in readiness for the millions of New Yorkers soon to be riding bicycles to work, furniture, food and much more. We would welcome a vist from Simran, and would be happy to arrange a curator-led tour for her and a group from Treehugger, and would be happy to arrange for Simran to address a schoolgroup in our galleries. Please let us know if this is an idea that interests Simran and Treehugger.
Barbara LIvenstein
Museum of the City of New York