TreeHugger & Seventh Generation Contest:: Call for Sponsors
by Treehugger Interns on 09.14.06
TreeHugger and Seventh Generation are putting the finishing touches on a reader-generated video contest that responds to climate change. We have a fantastic judging panel, great prizes designed to reduce our carbon footprints, and are amidst talking to various outlets about broadcasting the winning videos on TV. To get this thing rolling at full speed (emission free, of course!), we're calling out to you. Happen to know any high-profile, enlightened sponsors who might be interested in joining on as a prize sponsor? Or a contact at a TV outlet we should pursue? Elbow rubbing advice strongly encouraged! Please drop us a line at jessica at treehugger dot com and also vote (after the jump) on the channel you'd prefer to watch the winning videos. Not on the list? E-mail jessica at treehugger dot com!
What about PBS? - not all of us that watch TV have cable.
That's what I was going to say Jim. I don't have cable either.
Definitely PBS
There really out to be a green station. You have treehugger tv, you should get a cable station also. I would love to watch green tv most of the time. I would love it on animal planet also.
We got rid of our cable a year ago, and don't miss it a bit. I also vote PBS.
PBS. Or better yet: ABC, CBS, NBC; something network that EVERYONE will see.
That's funny, I don't watch network TV, haven't for years.
A better question might be:
Who would you like to watch the winning videos?
I'd go with a young, impressionable audience, rather than an older, righteous one. So my answer to the question presented is MTV.
if it must be on tv, then PBS. otherwise, youtube! or right her e on TH. internet is the future.
I absolutely agree that PBS would be a great station to air this on. But one thing has to be remembered. Audience.
How many people will see this if it is aired on PBS, National Geographic, Discovery, Bravo, or Sundance? Not that many. I hate MTV and everything it stands for, but the fact of the matter is they reach a HUGE audience everyday, around the world.
Think of the impact of showing something like this to the MTV audience. Sure many may not care, but you will get that crowd no matter what channel this airs on. And most people that watch PBS and the other channels listed besides MTV already know a lot about climate change and the importance of being aware of it.
In other words, if I am a baseball player, why would you try to convince me of the importance of athletics in our society. I already would likely firmly believe in athletics, so little of an argument would have to be made. Same with climate change. You don't have to try hard to convince me that climate change is important, I already understand in it and believe in it.
What you really need to do is to make those with little understanding more aware, and convince them. They are the ones that need to understand the importance of this issue.
mtv actually has dedicated a lot resources to this issue...check out think.mtv.com. a lot more resources there than in most sites.
Al Gore is the definitive spokesperson for this cause right now, and there can be no better place to reach the youth of America than at a station dedicate to educating and empowering those dedicated to improving this world. There is simply no better place for this contest than Current TV.
i must agree with shirin and her comment above. current tv would be the best place for this program.
Multiple Sources of relvant ideas maybe the 'thinking indivduals' only real hope for sanity.....
Why not also carry it online with something like Dovetail TV. That way it's always available and easier to market on line (immediately available and not just subject to a schedule). Just a thought.