Choose the Winning Cradle to Cradle Umbrella!
by Nick Aster, San Francisco on 09.19.06

Our Umbrella Inside Out contest is continuing today with the 4 surviving finalists.
Since the umbrella most of us know is a cheap disposable poster child for poor design and wasteful manufacturing, I.D. Magazine, The Sustainable Style Foundation, and TreeHugger asked for a smarter version.
Please have a look over them and vote for your favorite!
Voting starts every day at midnight pacific time and ends at 9pm the same day!


















am wondering- energy costs nothing? You mooved forward the umbrellas consuming aluminum? Can you please tell me what the energy points are to get the aluminum -according energy calorific units tables-and it is an umbrellas winning up???? You really do not knew how to evaluate the ecology. Just shaping-------nothing we can talk about real craddle-to-craddle, unless we talk about fireing the energy . There is no innovations unless shaping- still consuming many different materials in one umbrella and somehow someone will need to dissasemble and identify all these materials-going different waste streams. I can not see any Green Umbrellas mooved to be as winning ones.. only as they are different in shapes. the only reason-that was the target? WHAT WAS THE TARGET OF SUSTAINABLE UMBRELLA? In future these things must be clarified more careful. What the ecology means is also energy to manufacture the items, shape is following as so far as fulfilling the given task. Still I can see that shaping takes over to energy evaluations to manufacture the umbrellas- then call that competition-different umbrellas whenever it cost.
Ecolabelling for sure can not be issued to at least 3 of a kind of "winning" umbrellas you mooved as the solving sustainability. Sorry to say, but just calling competition without care evaluation / what means for organizators sustainability?/ again shows that shaping allways will take over the real design taking in consideration also the real manufacturing /energy/logistics costs .
See y perhaps after many years when we will talk about energy consumptions to manufacture something as well ID of the materials used in so simple item like umbrella. If someone can tell me with what represented umbrellas are better nor historically knewn ------ and are they be manufactured in more economy way? Sources economy=meaning-operations, materials ID / Craddle-to craddle/, energy of every materials being manufactured, delivered, assembled-------------------- everything costs energy!!!!!! I call that competition-Re-Design, as I can not see sustainability in a better way like knewn umbrellas all of us are using. Re-design and that's it.Then call that like this. Or- require energy calorific units calculated from participants. EU Ecolabelling as well Green Seal or EU Ecolabelling is the guidance.
None of the handles look quite long enough. To enjoy long car-free walks in the rain, the handle needs to be long enough for your arm to hang all the way down with the handle barely cupped in your palm. Holding your arm crooked with your fist at shoulder or chest level is OK for short bursts from building to car, but too uncomfortable for long distances.