Branson To Invest $3 Billion to Fight Global Warming

by Collin Dunn, Corvallis, OR, USA on 09.21.06
Business & Politics

branson-climate-change.jpg

Sir Richard Branson, who has graced these pages before (for aviation ethanol -- twice -- and for his idea that MG should make hybrids), has lots of big ideas, but we think this one is right on. He's decided to invest $3 billion dollars over the next decade to fight global warming. He will invest all profits from his travel-related companies (like airline Virgin Atlantic and Virgin Trains) in initiatives to develop new renewable energy technologies, both run by Virgin companies and external businesses. "We must rapidly wean ourselves off our dependence on coal and fossil fuels," said Sir Richard. We agree, and $3 billion is definitely a step or two in the right direction. via ::BBC

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Comments (51)

This man has built an empire from branding petroleum products, and selling them as a 'lifestyle' choice. He has ripped of countless british entrepreneurs, cosied up to big government to gain big contracts, and now we have hime grabbing more media attention from a frankly obvious problem for his business.

Scratch the surface and you'll see that airlines and trains are not really that profitable - the $3billion certainly isn't the profit from these entities over ten years - not without some seriously dodgy accounting.

This emperor has no clothes, he is a maverick marketeer, sitting on a bubble empire, inflated by the breath of lazy media. Please don't give him the oxygen of pubicity - he's only ever expelled CO2 and methane from his activities.

jump to top Anonymous British Coward says:

Actually I quite like Branson. I first learned about Branson through Peter Senge. Branson definitely provides a good case study for building businesses with a different set of ideas and philosophy. He treats his employees as though they were human beings and not as cogs in a wheel. Gasp! What will other business types do when they find that out?

Well, I used to drive an SUV. Now I drive a hybrid. We need to remember that not everyone is able to make changes because of their situation or resources available, but when they recognize that they can contribute, the point is that they step up to the plate and make it so. I applaud Branson for becoming an agent of change. Maybe he'll rub off on his other influential friends in positions of power.

jump to top Adrenaline says:

I think this is great news. The size of the donation is over half of his personal wealth! (I believe Branson said he'd give $3 billion even if the profits from the travel companies did not reach this value)

So what's in it for Virgin? Well oil's not going to last forever, so looking at solutions like ethanol is an essential step to keep the planes and trains running, long term. Also the investment into the green economy will most probably be very profitable for Virgin.

But does it matter that it is not entirely selfless? I don't think it does. Investing this much to help develop sustainable energy solutions can only be a good thing, from any angle.

It is really encouraging to see business moving in a green direction. Hopefully this will tempt other companies to make similar moves. If only governments could lead the way, the greening process would be a whole lot faster.

jump to top Justin Caldicott says:

Where have I seen that picture?

Come to Daddy.

jump to top csven says:

first of all ... it aint no donation ... nothing philanthropic gestures here ... its just a straight business decision .. good enough though

first and foremost branson is doing this because he can see the big money opportunity ... and perhaps the threat that the airline industry is coming under from the environmental movement and governments

hes also knows its a staff morale issue ... he has to keep his team onboard with meaning in the workplace ... employees want more from their work these days ... and creating climate change for a living is soul destroying

then of course theres the reality facing the whole airline industry that flying is the fastest growing source of greenhouse gas emissions and completely unsustainable ... the whole short haul flight industry are waking up to this now ... branson has seen the opportunity here too ... lets get these short haul folk on his trains ... right on

but his investment decision must brave some serious integrity issues ... he talks about ethanol/biofuels for the future of the airline fuel ... but this presents some grave environmental risks, as covered v well by this weeks new scientist magazine

and then theres virgin galactic of course

fundamentally i hope that branson may have woken up to the fact that it doesnt matter how much good you try to do saving lives in africa from hiv etc ... because the main thing you have to do is ensure that africa is a viable proposition for people to live in, given the devastating effect climate change has already had there, and will have evenmoreso in the forthcoming decades

lets hope bill gates and warren buffett also invest in climate change solutions too, or their huge philanthropic efforts will be like spitting in the wind

this is the end game

welcome branson ... but get it right you PR and profit mongering opportunist

now give us a masterclass in tackling climate change


jump to top captain greenpower says:

not a donation .. a straight business investment ... good enough

a staff morale booster ... essential ... creating climate change for a living is demoralising

biofuels/ethanol ... v dodgy ... see this weeks new scientist

virgin galactic ... even dodgier

get people off of short haul flights and onto virgin trains ... right on

10 years ... too long ... tipping point approaching much sooner

another PR masterclass

but get this one right branson and the world will truly love you

saving lives in africa from hiv etc is wonderful ... but tackling climate change is the bottom line ... or saving lives from other causes is like spittining in the wind ... africa is feeling the brunt of climate change big time

lets hope bill gates and warren buffett wake up to this soon too

give a masterclass in championing climate change branson ... for real ... not just the PR

your life is your legacy

so far, by large, its been ego centric opportunistic capitalism and gross oppulence

if you succeed, maybe your private island may be spared from sea level rise

aferall, flying is now oficiallly a sin

and god is watching

send him your CV when you feel ready

jump to top greenpete says:

Anon British Coward, I think you are being a bit harsh on Branson. Cmon £1.6bn, at least he is trying to make his fleet more environmentally friendly. Its far more than I hear from any other air travel company.
We are not going to get anywhere if we criticise people for making a move but not being perfect, we all gotta start somewhere.

jump to top RandomElginGuy says:

Adrenaline:

I too applaud Branson's efforts, but more importantly I applaud efforts like your own.

jump to top houston says:

Kudos to Branson, his heart is in the right place, however, he needs to better spend his resources. Bio ethanol is not an environmentally friendly fuel. This and hydrogen technologies are supported by ‘Big Oil’ because they know that this is a distraction and not a solution and are not threatened by it. There is not enough land on the planet to support the world’s energy demands. There are other technologies that have been proven over 75 years ago and have subsequently been snuffed out. ‘Big Oil’ does not want people to know about these because it would have them shaking in their britches. Branson needs to grow some {explicative} and begin fighting the good fight by funding some of these technologies that are in desperate need of funding. These are truly clean energy and could literally transform the planet overnight and provide energy to all, including third world countries. Example: ‘Pulsed Abnormal Glow Discharges’ – The Correa’s sought funding for over a decade to continue development of there vacuum tube oscillator that converted energy directly from atomic to electric with no radioactive biproducts. http://www.rexresearch.com/correa/correa.htm#5449989 This is based on technology developed by T. H. Moray in the 1930s. http://www.rexresearch.com/moray2/morayrer.htm

This technology has also been most closely understood and reproduced by Bruce A. Perreault http://nuenergy.org/

jump to top Tom Westbrook says:

Branson wants your soul

Branson will eat your soul

Come to Branson

jump to top sean says:

seriously, though, how great would it be if all the world's richest folks donated $3 billion in renewable tech?!? clearly, he should be applauded for this, regardless of his motivation or if the money isn't going exactly where we'd like it to...

jump to top sean says:

Sean, I think you're right, though Branson is investing, not donating.

jump to top MGR [TypeKey Profile Page] says:

come to daddy indeed.

this is a TEN YEAR investment too.

it amounts to peanuts in the grand scheme. and it is a giant distraction to keep you flying ... keep you consuming.

hold your breath and look out for the delivery.

if you need a hero, be a hero and stay off them planes.

when branson truly delivers, get back in the check-in queue.

dont be the disaster.

jump to top Captain Greenpower says:

Hi,

I wanted to share an idea of mine to stop or slow the Arctic from melting. It revolves around the concept of replacing and keeping the caps frozen so they continue to serve as the earth’s natural air conditioning units. I don't know if this will work but thought that it is worth mentioning to people who know more about global warming.

So here goes — What if we transport and add more earth, dust, and/or some kind of environmentally safe alcohol material into the Arctic region to serve as crystallization nuclei in the water freezing process. Next the dust and/or alcohol solution is mixed with water also transported back to the Arctic by us. The water mixed with dust and/or alcohol solution is frozen in layers and piled high by us by reviewing past images of the caps pre-global warming. These restored caps should remain frozen in the warmer climate caused by the global warming, thus retarding or removing the global warming eventually.

My idea is to rebuild the polar caps artifically by man and restores our earth’s natural air conditioning units.

Positive point - materials used dust/alcohol and water exist naturally in our environment. We are just bringing them together since water on dust and/or alcohol freezes at temperatures much warmer than water freezing point (0 degree Celcius).

Yes technically it will be so to speak “polluting” the Arctic but does it need to be pure? Retaining purity of the caps or artifically restoring of the caps and its air-conditioning effect on the earth which is better for our planet’s future? Methods of purifying water already exists. I think that restoring the Arctic ice caps should happen sooner and along with our other approaches to solving the global warming problem.

Thank you in advance for considering my idea.

Sincerely,
Lisa Baptiste

jump to top Lisa Baptiste says:

Perhaps Sir Richard Branson should think about competing for the Green Riband (www.greenriband.org) - awarded for the fastest circumnavigation of the globe using zero emission transportation. Fuel cells, bio fuels, wind, solar etc...

good idea richard bennet

have you seen spurt aviation's new campaign for unlimited aviation growth?

check it out - www.unlimited-spurt.org

jump to top Captain greenpower says:

Good day to you all ( and do not forget to enjoy it)

Why are people so negative? The principle of doing something to improve, or something less damaging is a good concept I would have thought. That Richard makes the headlines with this "news" is the other side of the coin. So what? That is part of our world. If it makes the world a better place I can live with that "downside". I hope that the negative responders are also active in improving the CO2 ballance in their lives.
We are seeing the beginning of a campaign that will influence and affect our lives in the next years. The best way to go about decreasing CO2 is doing something about it yourself. But we have to keep in mind that we are only part of the world ( the part that is ((to))well fed and with the money )We could ask ourselfes how we are going to help them as well.

jump to top Karel says:

What have you been smoking Lisa? put some vodka in your freezer,you will find it wont freeze, good onya Branson!

jump to top Johnno says:

May I suggest that part of the investment go to bicycle! Give everybody a bike and ask them bike to work or shop at least one day a week! If not, give a ticket of 20 or do community work!

Don't forget to give me a great mountain bike!

jump to top Jumpingfrog says:

i think whatever there is done, i guess we are already over a certain point... the climate already changed... still our economies must keep growing... shouldn't we start asking why the economy must keep growing, why don't we invest in helping out developping countries. i don't believe in alternative technologies. i believe we have to take a few steps back. change to biking, eating organically vegs, starting to live in communities... all of these things will bring us back where we really need to be. slowing ourselves down. a more simple life with less but better foods which we grow locally. we really don't need more chemical alternatives. we just need to become less artificial and more natural. are you cold put on another sweater; go outside, live outside, wash yourself with cold water. we are just spoiled with all our luxuory. the west suffers obesitas and the south is starving because of not enough food. doesn't that say enough. it is not just about a climate change. everything around us is just showing how far we went out of balance. and there is only one word for why things are as they are: GREED. somewhere in time we have become greedy and we didn't change... all the religions of the world haven't been able to change that. no, they became greedy themselves... if anything has to change it is us and our look upon life. whether you are Richard Branson or not. we will soon feel the effects of climate change, everything will be more expensive, we will have to change our lifestyle... the main question is whether we are ready to change our lifestyle, and to give up our very individualistic way of thinking?

jump to top stefan says:

I am again and again surprised at how many people can jump up and say "bad bad" when a wealthy individual or company decides to put some money or effort into a good cause. I cannot see why would it be considered morally so advanced for anybody to critizise the heck out of an issue and all along using certain age old stereotypes? People, grow up and get a life. Stereotypes are exactly what we do not need if we want to advance as a species and if we want have a future that is worth living for!

jump to top E.H. says:

yes lisa WHAt have u been smoking?
people are so quick to bash others down - what have you done to help global warming? have you changed cars - have you planted a tree? have you invested 3 billion in better feuls? i dont think so.
At least he is one huge influential person who can actually set an example and DO something rather than just sitting on his fat lazy ass eating his McDonalds. Which by the way contibutes to global warming in more ways than you can possibly imagine. Its evil. It should be illegal.

jump to top sara says:

Hey Boys and Girls, let's add a new celebration day to our life:

Walking Day!

A day for everybody to walk freely everywhere! Even on Highway!

What a freedom?! A good life to feel the sensation of your own legs to carry you anywhere you wish to go! WOW

Let's do it!

jump to top WalkingFrog says:

please do invest! as Al Gore stated at the end of his film: plant trees.
That's what I do btw: drop me a line on my site...

jump to top pixites says:

As a man once said "We would refrequently be ashamed of our good deeds if people saw all of the motives that produced them" So does that make Bransons decision any less of a good idea because he stands to profit by it? Ultimately it is humanity and the planet that benefits from this new way of thinking. In the future our well being will be more important than money, unfortunately at the moment it is not.

jump to top Stacey says:

Okay, so maybe EVERYTHING this guy does isn't squeaky-clean perfect...MAYBE he's exaggerating how much money will actually go to the environment....and MAYBE he's spinning this as a completely selfless act due to the fact that he's concerned about small children and baby seals...so what? WAKE UP PEOPLE!!! You live in a FREE MARKET ECONOMY....one in which we seem proud to have defended through history. Richard Branson may be a lot of things but he is a great entrepreneur who has used (and possibly shaped) the system to his advantage many times. Now he is going to focus his entrepreneurial might towards environmental issues and you are complaining?? At least Lisa is trying to solve the problem, the question is really, "what are the rest of you smoking??". Its about time someone figured out how to make some money by saving the planet!!!

jump to top Al says:

Hello everyone:

It is always amazing to see how easily we target those with money and influence when they offer partial solutions rather than the complete cure.

Profit is not always a bad thing - i.e. it has provided a funds resource for a worthwhile cause - $3 billion the cause previously did not have. By assuming a role in a movement, one often becomes increasingly invested on a person level - is it worth considering that if Mr Branson profits from this exercise, he may be motivated to invest even further and more creatively in like-minded ventures?

It aso becomes more attractive to others to increase their environmental awareness and responsiveness when one in their own 'circle', or even one whom they admire from afar, lends credibility to the issue.

If I do not agree with specific practices and the results of those (and I have to admit I have not followed Mr Branson's story) I prefer to preserve my own credibility by debating those items clearly and directly, rather than by using a broad-brush dismissive approach.

I say it behooves us to be aware of our personal motives when lashing out, lest we alienate those who may help in even the slightest way.

jump to top oldgrowth says:

Love him or loathe him, at least he has made SOME effort (even if it is for the publicity).

This is an issue we ALL have to take responsibility for and if it takes RB to make some people wake up, so be it!

I think it's a little insensible to knock Ricard Branson for mobilizing the corporate world to do something good for the planet.

And fwiw, if the corporate world doesn't jump on the bandwagon... who will?

Our governments? Don't make me laugh.

jump to top anonymous Canadian treehugger says:

If anything, this is living proof "the problem" is real.

This alone should be enough to send shivers down everybody's spine because if our current planet goes into an ice age, we unfortunately have no backup alternative to perpetuate human life.

In these crucial times of scientifically proven climate crisis, anyone not concerned by the sorry state of the world's environment should think again.

Lets face it ....car manufacturers can make vehicles that are both economical and non-fossil fuel using ..........its just GREED and LAZINESS

Example : in the uk today petrol engines are 16v fuel injected , electronic ignition BUT you get less miles per gallon than before (average 35 mpg )

OIL companies are churning out these fossil fuels but when the oil runs out ( assuming we are still around by then ) what extraordinary "new" fuels are these companies going to unveil ??

We have biofuels NOW ..... lets use them !!

jump to top Iain says:

The fact that he is donating the income (100%) from a nasty thing like the air travel industry - to the good cause of finding and funding alternative fuels, deserves applause. 3 Billion is a lot of money, no matter how you say it.
Maybe he can afford it, but I don't see other people who can afford it doing the same sort of thing. Good on him.

What's with all that suspicious negative energy anyways? Sheesh.

jump to top Luke says:

In response to Richard Bennett's suggestion(s), one must first applaud the forward-thinking ideas presented at www.greenriband.org. Igniting creative minds via contests, such as the one that the aforementioned website/group presents, merits all who are concerned about our very existence as a species to at the very least consider the possibilities of living in harmony with, as opposed to systematically destroying, that which gave all species on this planet life. The Earth.

Humanity as a whole cannot dismiss the simple fact that we all come from within nature (read: Earth), because it is within the confines of this planet that the human species is able to flourish, thus attesting to the truthfulness of the statement that nature gives us life.

Nonetheless, there arises a question of the veracity of the statement(s) that biofuels are a true 'zero emission' fossil-fuel alternative, dependent of course upon the standardized or agreed upon definition of said category of fuels (biofuels).

Do biofuels not require combustion in order to release their stored energies, which in turn power whatever device is being operated?

If so, consider the effect that the addition of the byproducts of biofuel combustion will have upon the environment. Regardless of how 'clean' the biofuels burn, there will continue to be a net negative cumulative effect upon the environment.

However, to dismiss biofuels as impractical lends credence to ignorant mindsets, which must be avoided to ensure a fully complete (as best as is possible for this given moment in humanity's progression) approach to ensuring not only the survival, but also the proliferation of the species.

Regardless of the motivation or underlying objectives of both Sir Richard Branson's $3 billion monetary gifting as well as his $25 million challenge to the general populace, this gesture at the very least invites intellectual study, while hopefully bringing recognition of the fact that the human species must work together towards a common goal, that being survival, to ENSURE our survival as a species.

If attainable, this goal will subsequently improve the human condition immeasurably.

If that goal is not realized at some point in the foreseeable future, then regardless, whatever feeble efforts are attempted to try and 'save' the environment will do naught but placate those who are unable to think outside the box.

It is not only egocentric but also inaccurate to insist that humanity is destroying the environment. Humanity is in actuality degrading the environment 'as we know it', to the point where it (the environment) will be unable to sustain the human species en masse.

Nature will continue to find ways to create life, for this the very essence of that which nourishes humanity, albeit in an altered or evolved fashion. Evolved in the sense that evolution represents change from that which was in the past, which no longer exists due to changes wrought by humanity itself, to that which is the 'now' or that which will be.

So perhaps it would be wiser to impart the extremely important message that humanity is leading itself to the brink of extinction by its negative treatment of the environment, which is our sole sustenance, in order to acquire financial gains. Financial benefits cannot be realized by those who are not alive to appreciate the fruits of their clamoring.

In this way, the more self-centered approach would hopefully create a greater urgency for change, bringing about radical shifts in thoughts, beliefs and ideologies, all of which are necessary to ensure the survival of the human species as a whole.

The Earth is a system, albeit one on a planetary scale, and thus is susceptible to change based upon the sum of the parts of that system, similar to the human body. This should not come as a surprise, as we are one with the Earth and were created from/within it.

To maintain this system for the better, humanity MUST shift its thinking from solely amassing riches and wealth (at the expense of other humans) to one of self-preservation as a species, not individually.

Logically, if the sustenance of a species is altered to such a degree as to wipe out said species, then the primary focus to ensure the survival of that species must be neither material-based nor genetically-dependent, for what good will either be when that species is unable to survive within the confines of the Earth?

Similarly, what good will space exploration/travel do if humanity cannot remedy its negative effects upon the Earth? Would not those same failings follow the species regardless of destination?

Delaying the inevitable would only emphasize the fact that humanity must first learn to work together to solve the failings of that species, or all that the human species has ever known or accomplished is for naught.

To that end, a much more complete solution is needed to ensure the proliferation of the species. Alternative fuels, whether they be biofuels or zero-emission, must be balanced with what amounts to a scrubbing of the atmosphere, among a whole host of changes that are necessary for our survival.

Perhaps it is time to look to the Earth in terms of natural solutions to these environmental crises which threaten our very existence.

Personally, I have some ideas but they would require a radical shift in humanity's thinking, and would require thinking outside the box as never before.

A simple mathematical belief states that if A+B=C, and C-A=B, then therefore C-B=A. If this is to be accepted as a truth, then would it not be equally logical to apply a similar solution-set to our very existence?

Simply put, if

A). We, as a species, pollute the environment to such a degree as to deplete the nutrients humanity requires for survival and
B). We, as a species, are unable to correct our mistakes by radically shifting our ways of thinking (read: Evolution), then
C). We will not survive and all that is human will be forever lost, regardless of social status, financial situation or location upon this planet.

Consider also the rising population rate of this planet as it is expressed in logarithmic form. As a logarithm is charted, it begins benign (relatively small horizontal angle) but quickly transitions into a rapidly expanding graph (exponentially increased horizontal angle upwards), exponentially growing in quantity over a said period. In this case, that period is time.

For those who are unable to envision a mathematical analogy, and for those who remember high-school science class, recall the fruit-fly experiment. A pair of oppositely-sexed fruit-flies are introduced into a nutrient-rich, closed-environment test-tube (however, fresh airflow is necessary) and allowed to procreate and ingest nutrients. For a time, the population slowly grows, then there is a sharp explosion of that populace.

Then, as the population increases while the nutrient source(s) are not replenished, the population plateaus after a given time-frame, and then begins a reversal of the burst of reproduction, and the flies begin to die. Slowly at first, then more quickly as their environment because more toxic due to the pollutants within the flies' waste products being introduced to their environment, but not being cleaned/filtered/removed.

In essence, it is a biological equivalent to one-half a complete Sine wave. Similarly, humanity will parallel the results of the fruit-fly experiment if we do nothing to improve that which we are living within; the system of Earth.

So bravo Sir Richard Branson for push-starting the wave that ensures our survival. Let us hope that it does not succumb to the pitfalls of monetary reward/gain from the ....'movement' if you will.

I only wish I had the funding available to be able to effect change as Sir Richard Branson is trying to do, regardless of intent, because to look to improve the overall condition of the human species is to take the first steps towards the next true level of evolution.

For without that next step, we will all plunge into the abyss that is extinction.

jump to top SammyK from Ontario, Canada says:

I have 2 ideals for global warming, the only problem is i have not put a patent on them. 2 nd issue for example went into business in las vegas..i was given a fake corporation certifcate..the courts turned there back on every thing..i lost company and legal expensives...i submited a script for literary representation..in Beverly hills..agency starts with ( C ) they returned my letter and scripts..said they wern't accepting unsolicted material. withen the following year or two i got calls later from friends saying i saw you movie on cable...sam title and premise....at the time i could not afford a attorney....thats the trust i have in big corps...i have to say branson and gore i respect for there efforts in wanting to help envoirment my professors were saying that the world is a living organism..signing off...

Quentin

jump to top quentin says:

Gore and Branson recently announced a "contest" to encourage people to come up with the best way to remove carbon from the environmental carbon cycle, to diminish the global warming crisis. I would like to know where to submit an idea for this. I haven't had any luck so far trying to find a posting of the "rules and regs", address to send submissions to, or other details about it. I read an article about it on some type of news page a few days ago, but it did not give any of the specifics. A little help please!
Many thanks!
V

jump to top V W says:

I have applied to the Canadian and Ontario government with an appropriate plan to combat organic soil pollution, which was my primary goal, and have through that awareness determined a suitable facon a remover pollution from air, via internal combustion engines, stack scrubbing, and individual sites in polluted areas.

Matt F. Popoff
G7 Enterprises

jump to top Matt Popoff says:

I have applied to the Canadian and Ontario government with an appropriate plan to combat organic soil pollution, which was my primary goal, and have through that awareness determined a suitable facon a remover pollution from air, via internal combustion engines, stack scrubbing, and individual sites in polluted areas.

Matt F. Popoff
G7 Enterprises

jump to top Matt Popoff says:

TO whom it may concern , I have the climet change
ansers all off them

jump to top william david scannell says:

I have searched google to find out where to send plans for Branson' s award. I have not found any particulars and have not found where one is supposed to send one's plan. It sounds great to award so much money but how about some information . If anyone can help with this it would be apppreciated. Lis

jump to top Lisa Cuva says:

i wanna be a tree hugger

jump to top keith says:

Here try this :
Take two blimps with a platform made of light weight plastics fastened between them. Below the plate form would be a collection area that would collect cloud mosture and the dirt that is attached to the clouds and then pass the water droplets through a parabolic mirror that would act like a steam engine and a distiller and then release the distilled water back into the atmosphere. and then have helicopers come and collect the dirt and return it to the ground to be disposed of. shouldn't cost any more than 2 or 3 mill. per system. and could be done with todays technology.

jump to top Scott says:

Branson made alot of money via petroleum products, yes, and you would have too if you thought it would improve your lifestyle. But everyone can change if they want to bad enough, I like branson, as I like bill gates, it's one thing to be a rich person, but to be a rich person who actually cares about people? That is (A) a miracle in this day and age, and (B) What I call, becoming successful, and using it for the purposes of good.

I believe that Sir Richard, is one of the people we have on our side that may just save our planet, and he has the money to back it up and make sure it follows through. If my business ever became as big as his, I would be right there along side him contributing to the only planet we have to live. Have you realised that the USA are NOT interested in space exploration as much? have you realised that they are pumping more money into invasions, wars, weapons and oil banks? We are all ill, and we are all becoming more aggressive because we can't breath anything other than Co2. The current atmosphere of the earth is only ~20% O2(Oxygen) today, that is far lower than it has ever been.

We only have one planet as I said, and if we screw this up, that's it! Game Over! rant all you want about not caring, but picture yourself, and what you'll be thinking if you get caught in a cataclismic disaster that wipes us out. All nice thoughts, that is untill it actually happens to you, trust me, now matter how hard you are, you will be afraid.

In case you all hadn't noticed, we haven't found another planet yet, and if we did, then only a very select few of us, (mainly politicians, scientists and doctors) will have a chance to reach it. The rest of us meanwhile, will be left behind to die because they were too busy building weapons and looking out for themselves to even consider trying to make a chance for everybody, or even the majority of the planets population.

Branson is one of those guys who has realised this, and if you say it's too late? I say better late than never, because at least we may have a shot at saving the only world we call home.

We are the cancerous infection that is eating at this planet's heart, and if we don't get a grip on the awareness of the pollution in our lungs, and start acting toward improvement, then this little road will trail us all to the enevitble destruction of everything that lives on this poisoned planet.

You cannot see, smell or taste Carbon Monoxide, but you know it kills you. But you must not presume that it disappears after a while, it doesn't, it stays around for a VERY long time.

I applaud Sir Richard Branson, at least he's playing for the right team!

jump to top cyb3rbl4de says:

I hope Mr Richard Branson is reading this post.The technology to reverse the current global drought exists and is decades old.Normal rainfall was successfully restored during all field trials,it was done before it can be done again.If you are reading this Richard please support this project,operation can begin as early as July 2007 with minimal funding,rainfall will be restored,you up to the challenge? I am !!
>
> WE HAVE THE TECHNOLOGY TO BREAK THIS DROUGHT
> IT WILL TAKE MINIMAL FUNDING AND ONLY A FEW MONTHS TO BUILD
> PLEASE SUPPORT THIS PROJECT
>
> I am a private researcher my name is Robert currently living with my family in Queensland Australia.As you are aware the devastating drought conditions throughout Australia and globally are forecast to worsen in coming years.I am a firm believer that actions speak much louder than words.I have spent many years researching rainfall stimulating technology that was extensively trialled in some of the driest regions on earth with astounding success back in the 1980s.We don't need to reinvent the wheel here we only need to use what we know.The technology can offer global solutions to drought.But so far my calls for action and support from our government has fallen on deaf ears."I remain hopeful"
>
> "Starting point"
> I need raise only a modest amount of funding to cover raw material costs allowing me to fabricate the technology and less than three months to construct it,this hopefully will restore normal rainfall within 48 hours of application in each location where it is applied.This is no small undertaking given the sheer magnitude of the drought and it will need a team effort to make it work.This attempt is a positive step in that direction,good results can be duplicated by other countries.One thing is certain,this drought will not go away without help "it had plenty of help to get here"
>
> PREVIOUS SUCCESSFUL TRIALS
> Individual field trials were undertaken during mild to severe droughts in Florida,(2) Illinois,(2) Georgia/S.Carolina,(3) Arizona,(4) Washington State (4) and California (5) Results were very positive, with a restoration of natural rainfall episodes generally within 48 hours after operations commenced,the technology works.see the evidence for yourself the trials were formerly conducted by Mr James DeMeo, Ph.D.**of U.S.A
>
> James has not granted permission for me to include photographs from his site so here are the links (below).Mr DeMeo is a foremost specialist in this field.He may be willing to carry out this work if he is formerly asked and his expenses covered.My call for action is on my own undertaking I promote the work of Mr DeMeo's because he is one of few people on the planet with the experience practical knowhow and meteorological expertise to reverse this drought "if his efforts are supported"
> Cloudbuster / Cloudbusting in Arizona 1989
> Press Release: Cloudbuster / Cloudbusting for Drought-Abatement
>
> Rain stimulation experiments have also proceeded in arid and semi-arid lands, in the Southwestern USA (6), Greece, (7) Cyprus,(8) Israel,(9) Namibia (10) and Eritrea the results were also positive in these cases, sometimes far beyond expectations, with the termination of drought conditions and development of significant rains over adjacent desert areas.
>
> I must stress that the technology works and was trialled over extensive periods in different locations.The total cost of building the equipment is minimal per trailer mounted unit the results are statistically amazing.Please consider what the current drought is costing Australians and take immediate action.I propose that after the first successful operation that this technology can be duplicated then used throughout the worse effected drought regions of Australia then world wide, especially in water catchment and crop growing regions.
>
> I am at this moment ready to perform this task,providing a valuable service for Australia.The restoration of normal rainfall will also lift the current water restrictions throughout our nation,urgent action is needed.I am prepared to put my time and effort into this venture full time and invite like minded people to join me.Like many of you I have a family to support and bills to pay so I will need to cover these expenses somehow so I can be free to do this work,any suggestions welcome.
>
> The choice is ours,do you want to back this small experiment or continue to enter a state of ever increasing water shortage emergency that will plunge our economy into recession and bankruptcy.I strongly urge you to immediately assist in the funding of this small project,I am ready to build the equipment right now.drinking recycled sewerage water is not my idea of a sustainable solution,whats next on the menu? the cooling water from nuclear power stations? or radiators?
>
> The technology was trialled and proved decades previously.The equipment requires only basic engineering to build in fact I will engineer the first prototype myself,a specialist team in USA are able to man the equipment 'if formerly invited" to stimulate rainfall and reverse these drought conditions, urgent commitment is required.The first test will show clear evidence that the technology works and should be duplicated and put into operation in Australia and world wide.
>
> I'm not doing this for recognition fame or money,I genuinely want to help people through this drought,the greatest challenge is getting people to listen and support this cause which will benefit all countries if our efforts are successful.My background is in mining,engineering and since my spinal injury in 1986 my passion has been directed to research in various areas of human and environmental health.The cost of building the technology to restore rainfall in each state is nothing compared to what the drought is costing us.We have little to lose if we fail and much to gain when we succeed.
>
> I fear the governments of this world will never untangle themselves from red tape in time to agree on a workable solution to this global drought,learn to live with it seems to be the only advice forthcoming,but I firmly believe we can show them how by example.The answers for such problems are often simple and cheap and therefore rarely taken seriously by the establishment.If the first trial brings useful rains then more support will quickly follow.
>
> I don't know about you guys but I'm not prepared to sit back and wait for the inevitable to happen,all experts agree that water is fast running out,we simply do not have time on our side any longer,the worse drought in global history is here to stay,our towns and cities are running out of water.Modern technology has caused this drought and hopefully not so modern technology will reverse it.I'm willing to try"who wants to assist"?
>
> Through my research I learned that rainfall can be successfully and consistently restored.Having found this out I feel obligated to act upon this knowledge and do all within my power to duplicate former drought breaking successes.Many will think me a fool for trying but the harsh reality is that millions will die world wide from crop failure,water shortages poverty and disease unless rainfall can be restored.Many economies will become bankrupt.And seeing as the technology does exist to stimulate rainfall I will feel partly responsible for those deaths if I did not try my best to prevent them."now you also know"
>
> Note,The earliest work in regard to this technology was first pioneered by Willhelm Reigh.The equipment used was termed cloud busting equipment.Improper use of cloud buster technology can in fact break up or bust up cloud formation actually causing drought.In the hands of a skillful operator however significant rainfall can be restored and drought cycles broken,these events and successes have been well documented.My own design will incorporate an electrolytic water cell to boost the proton / water saturation within the device and should exhibit improved energetic effects during operation.The materials used in the construction of this proton cannon will also differ from earlier cloud buster versions based upon my own research and should work even more efficiently than earlier versions and be much more portable and less reliant on access to a large body of water to achieve function.
>
> Some of Reighs research raised eyebrows in his day because he was far ahead of his time and subsequently met with much resistance.Ironically his pioneering work in relation to rain stimulation may in fact save us from our own short sightedness now in this time by allowing us to draw on his experience and use it to reverse this current deadly drought.Exactly how much impact we will have on this terrible drought remains to be seen.If previous successes are any indication then I believe we should give this our best efforts because in the absence of any better ideas this could well be the only option we have available to try,short of the military being willing to step in and use some of their weather warfare technology for a good purpose":I'm not holding my breath waiting" we don't seem to have any other workable alternatives to try.any questions? send me an email
>

jump to top robert jones says:

like we all knows you can use fire to combat fire!
So I say we can use a sort of greenhouse to combat the greenhouse effect!!!
So I have alllready worked out a system how to use a greenhouse floating on the ocean turning seawater into sweetwater with only the use of solar power, absorbing solar energy(less heating of the planet) and using the desalted water to make things grow a s f.
Of course it will need to cover big surfaces to be really efficient to cool down global temperature.
But will this bee done I doubt it longterm disposures are not in and make this only lonely planet a happy home for everybody !!!!!!!!

jump to top Bent Rothenberg says:

i am from Peru and really donn´t know much about technology but i think we people must 1) find a way to use other sourrces of energy for industry and transport ... 2) all the people in the world must contribute to build more green areas ... and maybe 3) - use part of this billion of dollars in a research project to build something like a "satellite lab" where this machine located up high in the atmosphere acts purifying the air and eliminating or transforming the co2 up where the problem is acummulated. ....i don´t know but it is a really big trouble we are giving our chilldren in the whole world and we have to act right now.

jump to top Oscar Dennis says:

stop bagging Richard out for trying to help the world.. yes it is some of his products that contribute to these greenhouse effects, but in saying that where would we be without virgin blue!?!? He is just trying to put back into the world what he has taken from it.. i think we should all just cutt him some slack.. he's an awsum man and definitely an insperation to myself..

jump to top Em says:

Ethanol is a terrible idea. The world population is growing at an exponential rate so now we are burning our food to get from point A to point B and in the process making the cost of ALL food to go up as well. When corn is used to make ethanol then less is available for livestock which makes the price of feed go up, which increases the costs of eggs, milk, chicken, beef, etc. Also, less Soybeans are grown which creates more demand which increases everything that is produced from Soy. Also less wheat, barley and oats are grown and again supply and demand. The price of everything from cereal to bread to beer will go up unless you can afford it like Branson. Totally ludicrous. I live in the country and practically everyone is growing corn because of this idiotic idea of making it into fuel. The wise farmers are growing soy because they know they will probably cash in even more because of the shortage. The price of straw and Hay will also be affected.

SammyK posted:

"However, to dismiss biofuels as impractical lends credence to ignorant mindsets, which must be avoided to ensure a fully complete (as best as is possible for this given moment in humanity's progression) approach to ensuring not only the survival, but also the proliferation of the species."

I think you need to think about this a little more Sammy before you assume it's such a great idea. I think I would rather eat and not be able to fly or drive than to not be able to do either one. We can't even feed the world now so let's burn what food we have in our cars? That makes loads of sense and lets see how well we proliferate when we can't afford to eat. Obviously you don't shop much. Humanity is going backwards, not forwards with this idea. I think you are of the ignorant mindset. Sorry but your comment really burned me. Do the math.

As far as Branson, he's a hippocrite. If he had nuclear jets he would offer a prize to clean up the evil contamination when he is part of the problem. It just doesn't fly with me.

jump to top Frank Vraniak says:

Sir Richard Branson
could help finance solar panels either on individual roofs or for whole neighborhoods, (and wind farms)and then people could pay him for electric instead of the power companies.
these green methods of generating power if done on a massive scale could change the outcome we are now facing. Along the Mississippi river they are preparing to replace the dams and those could be built with hydroelectric generators another clean form of energy.
Have a company that installs ethanol converters on cars and trucks, and that too would cut down on pollution. if I had the choice between gasoline and ethanol I would choose ethanol. And ethanol can be made from many other things besides corn (try sugar beets and sugar cane) We need people with resources to get this started, and help us make a change in our environment .
Brian

jump to top Brian says:

investing only is not the solution to reduce the enviromental problem. public awarness is the most thing. many peoples is only concern to improve the economy ,but they forget that due to their activity earth is polluting. giving scholarship to the enviromental management student in underdeveloped and developed country, conducting diffrent program about the globle warming and other enviromental program in diffrent parts of the world.movies about the climate crises and globle warming should be make inorder to give the information about enviromental problem .every child want to enjoy with the mordern technology but he has no idea about how these mordern machine is polluting the enviroment.

jump to top Dipendra Adhikari says:

In spite of what people have to say about individual entrepreneurs, the fact that people are adjusting their lives in an effort to stop the escalation of what could be a catastrophe is something we should all consider doing.
Ultimately, however, what is written in Revelation 11:18 will come true, that God is going to "...bring to ruin those ruining the earth."

jump to top bfleecy says:

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