Beklina – Your Green Boutique
by Leonora Oppenheim, London, UK on 09. 4.06
"Let the beauty of what you love be what you do." This is the Rumi quote that Beklina use on their homepage. What Beklina does is sell stylish eco-friendly clothes in their online store, combining their love of fashion and the environment. 'Comforted by nature, inspired by design, Beklina is passionate about living at the harmonious crossroads of the two.' Beklina ‘is a three women family operation, that hand selects the best available in sustainable style. The fashion is modern organic, reflecting Northern California's grace and beauty.’ Beklina has a small, but carefully chosen collection that has a casual feminine style with a good eye for detail. The products are organised under the headings of Women, Children, Accessories and Paper and they are all either made in the USA or fairly traded.
The website works well, it has a simple layout with stylish images and good information about each product: the designers, the fabric, where it was made and who it was made by. On their info page they also have a section explaining the principals of Fair Trade and the benefits of organic textiles. Labels stocked by Beklina include: Stewart+Brown, Del Forte, Loomstate, Talla, Loyale and Prairie Underground. ::Beklina
