Kellogg's Introduces Organic Cereals

Their organic Rice Krispies are deee-licious. With soy milk, of course.

I understand the concern about large agri-business-organic developments, but I wish that people would not reflexively criticise the development. Eliminating pesticides/fertilizers from agricultural practices on megafarms is a necessary growing pain in the organic movement. I understand why it is not ideal or even fully sustainable, but it is getting us moving in the right direction.

I guess that means they had to switch the type of ingredients they use to whole grains and unrefined sugars. So that's good as well. I was skeptical when Dole took over organic banana plantations, but that's all I see everywhere so it's what I buy. I just hope these big companies don't start trying to corrupt the organic standards and practice fair business as well.

Wow, this a good surprise! Now I can eat my beloved Rice Crispies again! I also like how they make the word organic nice and big!

Next I'll be looking for some organic Pop-Tarts from Kellogg's...although I don't really know why they haven't tried whole grain Pop-Tarts before. It would help me to pretend that they are good for me.

I've had the organic mini-wheats and they are even better than their "conventional" version

Agreeing with Chris Brandow above - sure, it's big business, but it's a step in the right direction.

Anyone know the difference in price between this and the regular stuff?

I thought that if food was grown organically it would only feed around 2.6 billion people without devoting more land than currently to crops. I am still struggling to see how not using pesticides and pushing back forests is favorable over using pesticides.

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editor note: That's simply not true. Organic polycultures actually have higher yields than industrial agriculture. The trade off is that it's more labor-intensive, but it's less expensive in fertilizers and pesticides.

Guess in which model the money for big corps is, though.

Yeah! I can eat raisin bran again! This is even better than General Mills going whole grain!

If anything, the fact that agribusiness and industrial/factory farming are starting to do organic farming is vindication.

This means that
1) Organic methods *can* be applied on a large scale, and can be made accessible for everyone
2) Organic methods are profitable, not just due to gentrification.

It is meaningless to have lots of small organic farms if only the rich have access to organic produce and other organic foods. Consider Whole Foods: it's sad nickname is "Whole Paycheck Foods". The parking lots of Whole Foods often look like luxury car galleries, with a sad number of luxury SUV's from rich soccer moms who want their spawn to feed on wholesome goods. Since when did excluding the poor (by market forces, if not on purpose) become part of the plan?

That is a sad state of affairs for organic foods indeed! Like it or not, farming on the industrial scale is what feeds the nation; it is not a sad thing that they are starting to do large scale organic farming; it is a reason to celebrate.

Think of the tons upon tons of pesticides that are not being used and not being washed into the water supply because of this. This is something to encourage.

To be honest it is not treehugger’s opinions about these brands going organic that I’m interested in, it’s the general population’s opinion that I’m interested in. I guess these corporations did the marketing research and the general population was favorable to organics. This means people still care about their health and/or the environment, regardless of whether or not the organic ideal is being diluted. Now let’s strengthen the organic label by watching the regulations closely and make the next movement toward local. Think made in America or made in Texas labels.

This all sounds good on the surface - but , we're talking big business here . . . what are the standards used to grant them organic status , and weren't those standards set by the politicians they own . . . I believe they're more interested in the "ORGANIC" cachet than in your health . . .

Shredded Wheat used to be my favorite cereal as a kid, till I knew better. So it's nice seeing Kellogg's smell the coffee, especially when you think that the company is named after a total health nut. They even made a movie about it... My concern is can you trust them? Can you trust what is listed in the ingredients? Who is watchdog on this one? Is it just a box? What's online about it? Do I want to take the time to research this, so I'm satisfied that it's not just a marketing ploy? This is a company in bed with Monsanto, growing GMO crops everywhere. How do they reconcile the two? And can there really be a compromise? Should we really be supporting old-style corporate America, even if they start showing green stripes? Too many questions on this one. My head is about to explode.

Does the organic mini wheats still have gelatin in them?

Will someone who knows facts based off the ingredients post some info to help us health concience consumers know which one is the best for us for the price.

Let's look at some facts. I have 2 Kellogg's Cearel Boxes in front of me.(KELLOGG'S RAISIN BRAN)Ingredients: Whole wheat, raisins, sugar, high frutose corn syrup, salt, malt flavoring .(KELLOGG'S ORGANIC RAISIN BRAN) Organic whole wheat, organic sugar coated raisins(organic raisins, organic sugar)Organic whole wheat bran, organic evaporated cane juice syrup, sea salt, organic malt extract. The Vitamins & Minerals are the same. There is 1g of fat in organic compared to 1.5 g in regular. There is 220mg Potassium in O compared to 360mg in Regular. There is 380mg Sodium in O compared to 350mg in R. Total Carbohydrate 46g O to 45g R. Dietary Fiber 8g o to 7g R. Sugars 16g O to 19g R. Other Carbohydrate 22g O to 19g R.

The rest looks the same. I am new to the "Organic Industry". The cearels taste slightly different. The Organic version had less raisins in this particular box. They both taste good. I want to know is there really that much of a difference to justify price or is it just a slight change with great creative marketing? Thanks.

Just getting the high fructose corn syrup out of your diet is worth it. As for organic, I'm not sure. I personally think a lot of that is hype and a crock.

Comments like, "I don't trust them" and "How do we know for sure?" are terribly unproductive. Yes, they could be lying about their products. But do you have any idea what kind of lawsuit they would be risking? You can bet they do. A big, well-known company like Kellogg's has a reputation to protect and is keenly aware of their legal responsibilities. They are far more likely to be telling the truth than a smaller, unknown company who may be new or easily overlooked. We should try to be grateful and not suspicious. Organic good. Preservatives bad. It's a great step in the right direction.

Well it seems kellogg's has folded from the organic cereal business. Anyone know what happened?