Keen’s Eco-Carton Shoebox
by Warren McLaren, Sydney on 08.22.06
It’s a funny old world where a company will put out a press release to say their shoebox is now made from “100% post-consumer waste—not a single new tree is consumed in its manufacture.” And furthermore it is “100% free from all artificial dyes, chemicals, chlorine or ink.” Thus making it biodegradable. Keen footwear will ship selected Fall 06 models (like the one shown above) in the new Eco-Carton to REI Co-op Stores. We think it is a great idea. But just wish it were standard business practice, not something seen to be fresh and newsworthy. Over a decade ago Deja Shoe were doing this with a box that didn’t even use staples. You could invert their entire carton (it had endangered animals stencilled on the inside), and use it as an attractive storage box. What shame it takes ten years or so for the penny to drop. ::Keen (Alert! Pointless use of Flash), via ::Outdoor Industry Association
I still have two Deja EcoSneaks boxes (with animals) in use. I use them for storing unused gift cards.
so the KEEN shoes have recycled boxes, what of the content within the shoe itself? I cannot find anything on the website...
Okay so are we talking the shoe or just the shoe's packaging. Because the packaging sounds like nike's shoe boxes, I'd have to check on the PCR content but that sounds very similar.
yes, what about the shoe?
let's see some real innovation.
Keen shoes are awesome. Ya what about the shoe? That is not the throw away part.
The shoe industry should focus on how to eliminate the need for shoe boxes in the first instance.
Consumers should refuse to accept shoes packaged in a box, then usually in a bag, at the point of purchase. Is there really a need for the box?
I think it's great that Keen shoes has taken these steps. The company is one of the good one's out there. If you haven't check out their information about the Keen Foundation. Not only are Keen Shoes a nice product, they are doing a lot of good worldwide.
Thanks