Patricio Forrester’s Cowbin and the Art of Recycling
by Paula Alvarado, Buenos Aires
on 07.25.06
Here's a good way to put art to work for the environment. The Cowbin, an invention by Argentinean designer Patricio Forrester, was the star of a program embraced by Lewisham Council, Artmongers (a group of artists lead by the designer) and Source Communications to draw attention to the under-used recycling recipients by the concept “feed the cows with plastic bottles, cans, card, paper and glass”. “We are interested in how the public engages with a recycling facility that has been turned into public art -says Forrester in the Feed the Cow website-. Cows are seen as friendly animals and the principal of rumination and its production of milk are positive examples of recycling”. The public, actually, reacted pretty well: the cowbins increased the recycling amount by 62% in three months. Having seen that, the trash containers company Taylor bought the idea to give their trash bins the “cow-look” and distribute them across the UK in streets and schools. Motivated by this, Forrester opened in 2005 a company named Wonder Remedies - Artistic solutions for Recycling Industry. Find out more abut these in their websites. ::Feed the Cow ::Artmongers
Through Clarin Newspaper.
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Does anyone know what building the cowbin is parked outside of in this photo?
At first I thought this was another pointless "artistic" project by some design major.
But, if it increases the amount of recycling, it becomes a great idea!
I would be interested to see if the increase in recycling continues or fades over time for the "cow" bins
my guess is that eventually people will lose interest, that's how we humans are.. but then it will be time for him or someone else to come up with a new way to enhance the experience.