Google to Tackle Global Warming
by Michael Graham Richard, Ottawa, Canada
on 07.13.06
Wired has an interview with Larry Brilliant, the new head of the Google Foundation. He's the man in charge of spending $1,000,000,000 plus one percent of the equity, 1 percent of the profits, and 1 percent of the people of Google. For now, the foundation has a triple mandate: In no particular order, global public heath, global poverty and the climate crisis. Mr. Brilliant says: "I’m going to approach this the way a venture capitalist would – map out the industry to see what the gaps are. You fund an initiative, learn what works, and ask, 'Will it scale?' [...] Many of the issues we face in dealing with rapid climate change are well suited to an engineering mind." ::Wired Interview with Larry Brilliant, ::Official Google Press Release. See also ::How Google Fights Power Consumption, ::Google's Earth Day Logo, ::Google Founders Invest in Nanosolar, ::Google's First Mashup Is Green, ::Google Does Public Transit
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