Wear Dirty Jeans--Save the World

Breaking news: to save the planet wear your jeans twice a week, wash them every fifth day, and don’t use a drier. Never iron them. And do not consider dry cleaning. By following these rules you can save 240 kwh of energy a year—that’s equal to using 4,000 lightbulbs for an hour. A study by a French environmental agency on the ecological impact of a pair of jeans has revealed these startling facts. It examined the life cycle of a pair of “average” jeans from start to finish and measured the environmental impact of each step of production and usage. Buying jeans made of cotton originating closer to Europe was also less damaging.. But it's that washing, drying and ironing that wreaked 47% of the damage that jeans caused. Ironing jeans?—only the French. :: Guardian