Michael Pollan On Organics at Wal-Mart
by Lloyd Alter, Toronto on 06. 4.06
We raved about Michael Pollan's Ominvore's Dilemma; Kara discussed Walmart going organic. Here is a mashup courtesy of the New York Times: Michael Pollan discussing Wal-Mart going organic. "Let's hope Wal-Mart recognizes that the extraordinary marketing magic of the word "organic" — a power that flows directly from our dissatisfaction with the very-cheap-food economy Wal-Mart has done so much to create — is a lot like the health of an organic chicken living in close confinement with thousands of other chickens in an organic CAFO [Confined Animal Feeding Operation], munching organic corn: fragile." read more in ::New York Times
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Thanks for pointing out this article! Pollan does a great job of explaining the ways that Wal-Mart will now impact the "organic" food movement, but I was waiting for him to plug CSAs as an alternative to Wal-Mart and Whole Foods.
Anyone who was read this book might be interested to see a response from Whole Foods CEO here.
open letter