Surfer Magazine Uses Post-Consumer Recycled Paper
by Warren McLaren, Sydney on 05. 2.06
Vanity Fair and Elle couldn’t quite get it together to use a goodly content of recycled fibre for their special Green issues, but it seems that Surfer Magazine has managed to come up with the goods for their latest volume. "By using recycled paper in each issue, every year we´ll save over 4,400 trees from being cut down and more than 13 garbage trucks of solid waste from heading to the landfills," Publisher Rick Irons said. "Our readers are passionate and dependant on the environment, and doing our part to amplify this sentiment is as important to us as it is to them." Apparently the energy saved by the move is enough to power 29 homes for a year. Of course it helps that Patagonia chipped in to sponsor the higher cost of recycled paper. And while it will be only 25% post-consumer recycled content, it’s sure better than nought. (While over at the site you might want to read the latest newsletter of the Surfrider Foundation.) ::Surfer Magazine via Waste News.
NB: many, many moons ago we wrote about the UK based Surfers Path mag paddling out in this direction. Pleased to see another finally catch the wave.
I was recently browsing in a book shop and noticed the "Innocent Smoothies" book which seems to be a great book from a great company..and was printed on 100% recycled paper. However the next book I picked up was the BBC's "It's not easy being Green" a glossy coffee-table book to accompany their current TV series. This book was super glossy and in no way recycled, very dissapointing.
This has also made me realise that Amazon should mention in their item descriptions whether they are recycled in any way.
Rory Hamilton
everythingiknow.co.uk
A good point, Rory. In another lifetime I recall buying a copy of Anne Chick's "The Graphic Designer's Greenbook: A Handbook and Source Guide on Design and the Environment (in London, as it turns out) and being appalled that it came shrink wrapped, of all things. A book on green graphic design! What were they thinking? I certainly thought twice about the purchase because of this. (But at the time there was no other reference for that industry.) Often author(s) have little control over the design and distribution of their work, which seems to be in the hands of publishers, who appear, at times, unaware of the real message a particular book may be promoting.
Organic Life is printed on 100% recycled paper. It's a great magazine too.