An Inconvenient Truth Partners with MySpace
by Michael Graham Richard, Gatineau, Canada on 05.30.06
We have just learned that An Inconvenient Truth has partnered up with the hugely popular social website MySpace to promote the film. If we look at the coverage that the announcement received in the media and on the blogs, we could conclude that it is low-key. But it seems effective: In a week, over 48,000 MySpace members have added the MySpace profile page of An Inconvenient Truth to their "friends" lists (including the official TreeHugger MySpace and TreeHuggerTV MySpace pages - there's not a lot there yet, but feel free to add us to your "friends" list).
According to MediaPost:
the campaign will culminate in a 10-city MySpace theater buyout on June 16, with free tickets going to select members of the film's MySpace community. MediaPost also reports that MySpace is contributing a significant amount of ad space to raise climate change awareness. The MySpace music channel is reported to be planning an artist-on-artist interview between the former vice president and a to-be-announced rock star who is also happens to be part of the MySpace community. The MySpace movies channel will spotlight an interview with the film's director, Davis Guggenheim.
::MediaPost, via ::The Social Software Blog
See also: ::An Inconvenient Truth - Off to a Good Start, ::The Saga Continues: FOX News on An Inconvenient Truth, ::An Inconvenient Truth - Coming to a Theatre Near You, ::RealClimate Reviews the Science of An Inconvenient Truth, ::An Inconvenient Truth Trailer Available at Apple, ::Movie Review: Al Gore's "An Inconvenient Truth"

















It's easy to drag in your typical myspace user. The majority of them thinking legalizing weed and teen sex are great things too. Imagine if there was a campaign for that on the front page! It would have nearly as many buddies as Tom.
Congratulations for feeding the Rupert Murdock machine!
It's really depressing to read the comments posted in the Inconvenient Truth MySpace. At least half of them are ignorant fools saying that global warming is good, or it is just a cycle.
I personally don't use MySpace, but something needs to be done to make this an effective form of advertising for this movie, and not a mockery.
I can't help but wonder how many of those MySpace comments (which are depressing and infuriating as hell) are astroturf from our friends at the American Petroleum Institute?
"Congratulations for feeding the Rupert Murdock machine!"
I seriously doubt that this link will make much difference to MySpace.. But it might make a difference for An Inconvenient Truth and educate some people about crucial issues.
Has anyone noticed the irony of 'An Inconvenient Truth' coming out while Disney pushes 'Cars' on our kids?
This is a cool cartoonlet that addresses the issue.
http://www.hippoworks.com/cartoonlets/display.php?ctnid=65&nav=1
I have a problem with the way global warming activists push their point of view. Everything pushed is either a worse case scenario, or an unreasonable alternative to current standards. The fact of the matter is, people who do not agree with global warmers don't think that polluting is good. For some reason however, no one wants to talk about steps to take that are reasonable. Instead of pushing radical changes, push things that people can relate to and you're going to get somewhere. I disagree with the idea humans are causing global warming, however if you were to come to me with a bill saying that fines for dumping pollutants into a river must be at least X amount more than the cost of retrofitting a factory to prevent that dumping I would be all on board. (I reference that because in Atlanta it is cheaper to pay the fine than to refit the factories so the Chattahoochi River smells like a sewer). If you continue at your current level of intensity, you just put people off, except for other people who already agree with you (in which case you havent acheived anything). The truth is, people can't identify with the idea that walking to the corner store instead of driving is going to "save the planet." They can identify with having a nationwide standard for gasoline refinement and emissions (which in some places would also lower fuel costs). Also, re-evaluate monopoly laws to allow fuel companies to get with car companies and coincide their release of fuel efficient cars with the new fuel sources. No one will buy a car that they cant fuel up anywhere. Rather than saying it's some corporation/rich person/political figure's fault then being content that you are on the right side, put out ideas that people can relate to.