Apple Now Recycle Any Brand of Computer
by Warren McLaren, Sydney on 05.31.06
The details are sketchy, hot off a press release, even their own website currently says 'check back soon', but it looks like Apple have just enhanced their computer take-back program. They will, as of June, accept any brand of computer for free recycling. That’s so long as the customer (in the 48 contiguous United States) is purchasing a new Mac. Sounds like a trade-in type deal. The recycling itself is said to happen within the US, and no hazardous material will be exported. Free shipping is included. The press release goes on to say, “Apple’s recycling programs have processed more than 21 million pounds of electronics worldwide since 1994. Apple continues to offer a free iPod® recycling program through its US retail stores, providing environmentally friendly disposal of any unwanted iPod and a 10 percent discount on the purchase of a new iPod.” ::Apple, via Mac Daily News.
Whoops. Justin had already mentioned all this back here.
All right for people who are switching to Macs, too bad for those loyal to the PC. Still, I doubt anyone would say no to a Mac. =D
It would be nice. Especially considering I took my old Apple batteries to an Apple Store (at the behest of their site) and they told me they didn't accept them for disposal and had no idea where I could take them. Not exactly what I'd call an eco-answer.
This is the tipping point for getting businesses to take recycling seriously. It's a huge opportunity that's been waiting for someone to own it for a long time, and it looks like Apple is making the first move. Think what that does to their brand. More importantly, think of what it does to their competitors brands. Other PC manufacturers won't stand by and let Apple paint them as scourgers of the earth, so don't be surprised to see Dell, HP and others jumping into this game soon.
Another company using this strategy to recycle electronics is Green Citizen.
Recycle a Mac? Never. Fix it, keep it, give it to your children. It's going to be a collector item in a few years anyway...