Loyale’s New Spring/Summer Launch
by Kara DiCamillo, Newport, Rhode Island on 04. 4.06
A little over a year ago, Jenny Hwa launched her clothing line, Loyale, in hopes of growing the business. This month, she’ll launch her third line in the collection, for Spring and Summer 2006, and she’ll incorporate some items that will be a first for her. Although Hwa has still included her activewear, she’s also included daywear as well such as dresses, skirts and tops. Using organic cotton and surplus fabrics, the new line is inspired by Loyale’s signature criterions: understated sophistication, alluring fit and charming details. Starting mid-April, Loyale will be available in 35 stores, including the Whole Foods in West Hollywood, and on 6 websites. Shown here is the Marseille dress. ::Loyale Clothing
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If I were a girl, I'd love to slip into Jenny's creations. I can't wait for her to start a men's line... If Jenny suddenly woke up one morning and decided to make an organic cotton/lycra bike short... I'd be forever Loyale!