Laura Dern (Happy Endings, Jurassic Park, Blue Velvet, Mask) and Amy Brenneman (Judging Amy) are helping The Children's Health Environmental Coalition launch the Blue Butterfly Campaign, an initiative to spread the word about "5 Easy Steps to a Healthier Home" - quick tips for creating a cleaner, healthier environment for families with children. The campaign encourages visitors to http://www.bluebutterfly.org to enroll in a membership program in which they can get more info. on eco-friendly living and get discounts on environmentally friendly products. One "perk" is the option to enter a promotion for give-aways, including a "black diamond" necklace. Correct me if I'm wrong, but doesn't diamond production run counter to children's environmental health? At any rate, the campaign does bring together interesting partners and will surely help raise awareness among not-quite-treehugger type moms. Via Yahoo! News