"Eco-Packaging" Finalist: Yeo Valley Organic Yogurt
by Sean Fisher, Cincinnati, Ohio on 04. 3.06
Sometimes simple ideas really are the best. Such is the case with the packaging for Yeo Valley Organic Yogurt sent to us by finalist Lascelles Linton. According to the Yeo Valley website, the yogurt "pots" are made from "thinnest possible grade of polypropylene necessary to ensure that our yogurts reach you in perfect condition." In order to reinforce the thin plastic, they use "a card label made from recycled board" to reinforce the plastic. The best part? The card label is perforated so you can easily separate the plastic from the paper for recycling both. You have to wonder why we don't see this sort of thing more often. As Lascelles says, "Not a[n] earth-shattering design but simple works."
back in the day these guys used to sell (yummy) yoghurt in paper only sleeves. now they're using plastic too. seems like they're moving backwards, not forwards.
I'm confused -- when egg cartons combine paper and plastic, they're dissed for the combination which it seemed unlikely that anyone would go to the trouble to seperate.
What is it about yougurt addicts that makes them more likely to seperate the recyclables?