1% Percent For the Planet on NBC News Tonight

Before heading off to indulge in a green beer or two, we encourage everyone to stick around and watch NBC Nightly News tonight. Barring a large unforeseen news event this afternoon, NBC will feature 1% For The Planet during its “Making a Difference” segment at the end of the show. For anyone unfamiliar with their work: they are a quickly-growing alliance of businesses who donate at least 1% of their annual net revenues to environmental organizations worldwide. Since 2004, they've more than tripled their membership; that's a lot of one-percents. Their goal is to prove that taking environmental responsibility is good for business. Want to learn more? Tune in tonight! ::1% For the Planet via ::NBC Nightly News