1% Percent For the Planet on NBC News Tonight
by Collin Dunn, Corvallis, OR, USA on 03.17.06
Before heading off to indulge in a green beer or two, we encourage everyone to stick around and watch NBC Nightly News tonight. Barring a large unforeseen news event this afternoon, NBC will feature 1% For The Planet during its “Making a Difference” segment at the end of the show. For anyone unfamiliar with their work: they are a quickly-growing alliance of businesses who donate at least 1% of their annual net revenues to environmental organizations worldwide. Since 2004, they've more than tripled their membership; that's a lot of one-percents. Their goal is to prove that taking environmental responsibility is good for business. Want to learn more? Tune in tonight! ::1% For the Planet via ::NBC Nightly News
Sweet! I'm in the process of joining. Bummer that my name and link won't be up in time for all the traffic they are going to get tonight though. Oh well, I'm just stoked they're going to get such attention!
Jason Trout
GreenBusiness.net
http://www.GreenBusiness.net/
Yeah!
Patagonia rulez!
It's great that some big companies care not only about their income, but also about the environment.
B.
I looked up charitable giving and found 1% is probably all business can give. The Most Charitable Companies
by Liz Moyer in Forbes. I don't think excluding other types of charities is a good idea. I love the Earth but there are other real problems. Hunger, Housing, Education, etc. Charitable giving by anyone should be a creative, involved process. I donate mostly to what I understand and can confirm. This simplifies it and looks wonderful on a flyer but these kinds of things always fall flat for me.
I just joined last week.... my business, checkoutmytrip.com, donates 10% of profits to environmental causes (including the 1% of total sales to 1% for the planet).
I like the idea of changing the business model to include eco-friendly practices. All the profit in the world won't mean anything if we continue down the current path of environmental destruction.