Wild Child — The Whole Juice, Nothing But ....
by Warren McLaren, Sydney on 02.20.06
The market in Australia for mixed juices has exploded in the past year or so. Largely due, I suspect, to the exposure (so to speak) afforded to irreverent juice brand, Nudie. To the point that it’s hard to make your mark in this over-burgeoning category niche. One brand who have a story different to most, is Wild Child. Their parent company, Wild about fruit, is the “largest apple orchardist in Australia”, which is kinda amazing, because their fruit is chemical-free. And they practice “environmentally-sensitive waste management”, which includes a state-of-the-art worm farm. This creates a large volume of rich vermiculture tailings, reducing their need for chemical fertiliser. The over 4 million worms also munch through much of the orchards biodegradable waste. Such that their waste has been effectively trimmed by 50%. The juice itself is mostly from Australian grown fruit, processed without added sugar, preservatives, artificial colourings or flavourings. Futhermore using a patented process developed with the government science lab, CSIRO, their fruit juice is the whole crushed fruit, including skin and core (but excluding the pips). This Australian 'first' is said to naturally retain all the nutrients and vitamins, along with taste and aroma. Flavours of Wild Child include Apple-Guava-Banana-Passionfruit, and Apple-Carrot-Beetroot-Lemon. ::Wild Child
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yum. bring this to america.
zaxxon, while it is yummy juice and the extra export dollars would, I'm sure, assist australia's balance of trade from falling completely through the floor, it would be preferable if american apples stayed at home and were crushed into a similar juice there. Just as ours should really stay here. Buying local is one easy way to be green.
A shame that they use what appears to be such an environmentally un-friendly container. A plastic unit, that after use will degrade into 4 separate components (cap, seal, bottle and handle)? Or are these intended to be re-usable? (I doubt it!)
Ewen, I'd agree that it's a shame they use a separate plastic for the handle, when this could be formed from the body of bottle. But it does appear to be the same type as for the cap/seal (probably polypropylene), so in essence there are only two grades of plastic involved, 'coz the bulk of the bottle is PET. Given nearly every PET bottle in the country comes with a safety seal, I see no reason therefore why the bottle is not fully recyclable, via 90% of Australian household kerbside collections. But yes, an integrated PET handle does seem to be sounder eco-design.
your right warren. i'd like to see the fruit-crushing process come here.
or maybe a used juicer is in order.