"Waste of Packaging" Finalist: Bliss Lotion
by Sean Fisher, Cincinnati, Ohio on 02.24.06
It is always great to get a big box in the mail, however you usually expect to find a big item inside. That is exactly why Dave Chiu felt compelled to send us this entry, a small bottle of Bliss lotion in a great big Bliss shipping box. Of course, when you ship small items in large packages, you have to make sure they do not "shift", so this particular box (excessive in of itself) was further filled with other packing materials including the ubiquitous bubble wrap. For Dave, the fixes in this case are pretty easy, "What to fix: A start would be to ship small items in small boxes so you're not transporting a huge amount of air back and forth across the country. Second, start using refillable/reusable bottles." Photo after the jump.
Aside from the obviously absurd box size...Why exactly would you need bubble wrap for a container that is plastic? Ridiculous!
Daaaam, thats a big box.
What Dave forgot to mention was that the lotion came packed in bubble wrap, in a smaller box, which was then packed in bubble wrap and placed in the larger box. AND, this item was shipped from a NYC supplier, to a NYC address.
Unbelievable!
This is ridiculous. Obviously shipping air costs the company quite a bit.
This'd appear to be a colossal waste of resources in a Madison Avenue pursuit of greater perceptions.