Must be Something in the Water

Must be Something in the Water

March 22 is World Water Day, and given how many Treehugger writers are all wet about the stuff, we thought we would make it a focus in the weeks leading up to it. The New York Times did a big article today on bottled water so it might be a good place to start- the first of a flood of posts where we will go deep. Actually, Not. Much of the times article is based on the Earth Policy Institute report we covered here, but they also did a taste test of bottled vs municipal water, and guess what won- Dasani, the bottled tap water from Coca-Cola. Why? "It was described as "sweet but fresh," and other mostly adoring adjectives. Jim Shepherd, Dasani's group director of research and development, says that Coca-Cola tested Dasani in hundreds of focus groups until it hit on a markedly crisp quality, achieved by adding magnesium sulfate, potassium chloride and sodium chloride to purified municipal water." ie- do what the fast food joints do- fill it with salt. Read more at ::New York TImes Recent posts on water: ::Lifting the Lid, ::What a Waste and ::Dozens More