Late Entry to the Waste of Packaging Competition
by Lloyd Alter, Toronto on 02.26.06
How could we find this after the contest has closed- Disposable ice trays filled with Tasmanian spring water. "Diamond Ice is packaged in a customized contoured plastic tray containing 100ml of product and the design reflects this premium product. Diamond Ice Blocks are unique in two ways. Each block contains water gathered from pristine natural springs in the highlands of Tasmania. And each block has innovative diamond-shaped facets, making them a "cut" above your average block of ice." Less than half a cup of water packed in disposable ice trays and shipped around the world- it woulda been a contender. ::Diamond Ice
Watch this space as we look at bottled waters, trying to learn what motivates people to waste money and energy with five days of Strange Waters.
And their website has some ATROCIOUS Flash stuff - with almost no actual information.
Not very cool at all. I fail to see a gap in the ice cube market that this will fill, plus it's quite impractical and a waste of packaging and resources.
Just checked out the website, Indigo. It didn't say anything about the product at all. =(