ELLE Goes Green
by Erin Courtenay - Madison, WI on 02. 9.06
Earlier this week Women's Wear Daily shared with readers that the May issue of Elle magazine will be devoted to environmentally friendly health, beauty and fashion. Laurie David of "Earth to America!" and Stop Global Warming will come on board as guest editor. The issue will also include articles and images from eco-celebs Cameron Diaz, Carolyn Murphy and Evangeline Lilly. The magazine itself will be printed on recycled paper, a move funded by Aveda - no doubt as part of their envelope pushing Folio awards program. In order not to compete too heavily with TreeHugger (lol), the magazine plans to mix in some "regular content." But as for chief editor Roberta Myers' concern that "[an entirely eco-friendly issue] would actually bore our readers to death," I believe I know of about 4,000,000 who would beg to disagree.
It will be the May issue, on newsstands April 18th. You do realize Hachette's legal department will probably come after treehugger for posting their logo. This said, it's about time the old girl put a little green in its pages. Hopefully they won't totally go back to business as usual come June.