Instant Survey: Recognizing Celebrities with Green Ideals
by Justin Thomas, Virginia on 12. 9.05
Here at TreeHugger, we do our best to bring you news of celebrities who share our green ideals. Whenever a star drives a hybrid or remodels their home with sustainable features, it offers the opportunity to raise the profile of eco-friendly living. But sometimes it can seem as though the praise is overblown when celebrities are simply doing the right thing.
I am a marketing senior at San Diego State University, and if I have learned one thing in my time here is how significant (if executed correctly and appropriately) of an impact a celebrity's image, or presence can be to a new product's launch, marketing campaign or transitioning a company's brand image. Imagine how saught after the Toyota Prius would be for females age: 16-25 if Paris Hilton all of a sudden started driving one, and claiming "its hot!" Now, maybe thats not a perfect fit, but it is certainly food for thought.