Coors To Turn Brewery Waste into Vehicle Fuel
by John Laumer, Philadelphia on 12.15.05
Giving "gas guzzler" a new context, Coors brewing has partnered with another firm to convert brewing waste, presumably ethanol rich brewing waste, into fuel grade ethanol for distribution on the Colorado Front Range. TreeHugger has previously posted on the "waste to food" strategy, which is a perfect descriptor of this project. Let the skit begin. Said the Officer after he pulled over the driver, "son, have you got alcohol in this car?" "You bet I do said the driver." In response, the officer asked "locally produced?" "Filled 'er up with Coors" came the answer.
As cited in Knight Ridder news GOLDEN, Colo. 'Coors Brewing Co. and Aurora-based Merrick & Company are using beer waste to process 1.5 million gallons of the gasoline substitute called ethanol. The ethanol - made in much the same way as moonshine - is sold under a contract with Valero Energy Corp., which distributes the fuel to Diamond Shamrock stations across the Front Range'.
"Alternative fuel sources are especially relevant in Colorado, where clean air laws mandate that ethanol be blended with gas during the winter to reduce vehicle emissions. The law also creates a built-in market for Colorado-based producers because about 100 million gallons of ethanol are used in the state each year".
Ah the smell of clean air in the morning.


















Hmm, I am picturing a car running on Pabst or Genny Cream Ale. ;-)
in my favorite book (and one every biz.oriented TH'er oughta read yesterday), WWLFTR, Bill (Future500) Shireman and Tachi Kichui talk a lot about Coors.
It's funny, if you listen to rumours you will hear many insane things about them (and tbh *some* family members have been extreem right buttheads, and no one running a megacorp will be 10% innocent) butit was Coors who began aluminum recycling... who worked on closing loop, heck it was Bill Coors who first said that all pollution is lost resources and lost capital. I'm not a big beer fan (HUGE Beerwaste plastic fan!)but am glad to see something nice about Coors! In many ways they hav ebeen a model for others to follow!
BTW cute skit John! whatwoudl happen if it was someone riding on hemp biodiesel??
Is there more value added for ethanol or for mushrooms? Can Coors do both?
Bass Ale turns their waste into Marmite, a British breakfast spread made from brewer’s yeast (aka: leftover vat scum). Delicious spread thinly on toast.
Link:Marmite FAQ (“how is it made”).
Coors did not innovate waste-reduction or industrial recycling. Actually, Phillip Armour, the Victorian-era meat packing tycoon was adamant that every bit of waste from his plants be reprocessed into sellable product. Legend has it that he once went down to the stream where his plant dumped effluent, saw something bubbling, and told one of his executives to find out what it was, and figure out how he could sell it.
The Coors family (including Bill Coors) created and fund a conservative think tank that wrote much of the Bush administration's policies, and much of their rhetoric is anti-treehugger.
Speaking of beer and recycling, for as long as I can remember in Canada places that sell beer take back emptys for money (so you can buy more beer). They closed the loop. I find it weird that in the US this is not done. Canadian brewry's take the empty bottles, wash, refill and relabel them. Hey the truck delivers the beer and takes back the empties.
It was Nature that invented industrial recycling.
Tim,
Several US states practice this. Michigan in particular has the highest return value (deposit) on their containers, so even the recycling humbugs take them back.
When I was a kid, we always collected bottles and took them to the grocery store for pocket change.
The switch to far cheaper plastic bottles by many bottlers led to abandonment of this system in most states.
In Chicago, many people and businesses will put their aluminum cans out back in a clear bag, and the homeless or the 'metal guys' (mostly immigrants with rattley old trucks) snap them up to collect money at the metal recycler.
carl: say/think what u want: but it was Bill Coors who started aluminum recycling (like I said previously, not industrial recycling).
if you want to see what i'm talking about check out the future500 sites: where they claim:
"An excellent example is Coors Brewing Company. Former CEO Bill Coors developed what he calls the CLOSED LOOP SYSTEM, a corporate culture, backed by internal incentives and accounting, that focused on increasing the productivity of RESOURCES – materials, energy, chemicals and so on. His closed loop system rewarded employees for every idea and innovation that drove consumption and waste toward zero. Hazardous waste dropped 90%, regulatory costs declined, the company became more cost-efficient, and its shareholder and environmental performance improved."
(i hardly believe the Future500 lies)
And yes, their family has (not the company, the family-- what you don't have jerks in your family somewhere?) donated to extreme right wing think tanks, true. And it was Jposeph (not Bill) who started the heritage front-- But as is readliy accesssible they do donate to many orgs you & i coudl be happy about. heck i don't like the guy at all, but his daiughter Mary Cheney is the manager of gay and lesbian corporate relations for Coors Brewing-- (still the antiCoors gangs have homophobia front and center on their sites)
this reminds me of the time a friend refused to fill his tank up at exxon because of Valdez. and i was wondering where is the ethical gas station? with drunk drvivers killing people and domestic violence's ugly relationship with booze, ithink if you are judging them they have to judged against their peers, most alcohol families are regressive, they pretty much all support the War on Drugs (and yes i woudl say teh darkest days for teh coors family was the reagan 80s when they fundded the Contras ((but then again so did the crips and the bloods--- again when u judge against their peers))
i am not apologizing for their policies, but if we are going to cheer hybrids that still use gasoline, and other baby steps, i feel that you can also stand up for the good that a company(that wont go away) is doing.
Carl, I wasn't aware that some states do this. I live in the Chiago suburbs but grew up and spent my first 27 years in Canada.
"When I was a kid, we always collected bottles and took them to the grocery store for pocket change.
The switch to far cheaper plastic bottles by many bottlers led to abandonment of this system in most states."
Tell me about it, used to be a way to supliment my allowance. The switch to non-deposit/return bottles wrecked that.