According to lime.com, a 2001 white paper revealed that the magazine industry consumes 35 million trees annually. A few years ago Aveda started researching the environmental practices of magazines in which they advertised and began a company-wide policy requiring magazines to have a minimum of 10% PCR (post-consumer recyled) content to quality for an Aveda ad. Well last month at the Folio Show (apparently the Oscars of the magazine industry) Aveda honored Natural Health, Utne and the Sustainable Industries Journal with the first ever Aveda Environmental Award. These three magazines are printed on PCR paper and, in some cases, use chlorine-free bleaching and soy-based inks. We hope this will prompt other magazines to start cleaning up their act. Via ::Lime.com

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